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Abstract
Ongoing scientific and technological advances have led to public awareness of environmental protection and motivated the development of green products. Customer requests to comply with environmental protection regulations are heeded until a corrective action is taken by the enterprise. Given this trend, this study presents a strategic model for building a green manufacturing system that is based on quality function deployment technique to help industry exploit this trend. Two-stage deployment, the operational capability plan and the action plan, is considered in constructing the strategic adjustment model. The result of this study shows that strengthening the quality assurance and procurement capability are the most important missions for building green manufacturing system. Besides, smooth implementation of green quality standards also ensures that the supply chain achieves sustainable development goals, enabling associated enterprises to fulfil their societal responsibilities, protect the environment and improve their corporate image.