Circular economy in the wine chain production: maturity, challenges, and lessons from an emerging economy perspective

Abstract

The purpose of this study is to analyze how the maturity stages of the adoption of circular economy practices are related to the circular economy business models. The study highlights a case study in which original datasets were collected through an in-depth interview within 10 analysis units and secondary sources. The case study examines the Santa Catarina Association of Fine Wine Producers of Height (ACAVITIS), a group that includes 28 associates. The relationship identified between the maturity stages and the practices of circular economy provides evidence that will fulfil the premises of the ReSOLVE Model and the 5Rs. Contributions/value: These evidences contribute to highlight the following contributions of the study: (i) circular economy has relation with stages of maturity of the analysed business models; (ii) advanced stages of maturity, that is, between 3 and 5 are interfaced with a variety of practices of circular economy; (iii) duration of the enterprise, level of education and portfolio of manufactured products do not have a strong direct relationship with the engagement with the circular economy; (iv) the practices of circular economy are already established in the analysed units of analysis, but they demand optimisation and management to make them more efficient and that can impact even more positively in the family wine production model. It is suggested that new studies be carried out to confirm and generalize the findings of this research, especially those that test hypotheses evidencing the relationship between circular economy practices and maturity stages of business models.

Keywords:

• Agri-food supply chain
• sustainable initiatives
• circular economy
• Brazil

Disclosure statement

No potential conflict of interest was reported by the authors.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Notes on contributors

Simone Sehnem

Simone Sehnem is an Associate Professor at Universidade do Oeste de Santa Catarina and Universidade do Sul de Santa Catarina, researching about sustainability, circular economy, agribusiness and disruptive innovation.

Nelson Oly Ndubisi

Nelson Oly Ndubisi is a Professor at Department of Management, Qatar University, Doha, Qatar, researching about sustainability, strategic management and marketing management.

Daniela Preschlak

Daniela Preschlak is a Student at Mater Professional Degree at Universidade do Oeste de Santa Catarina, researching about sustainability and circular economy.

Rógis Juarez Bernardy

Rógis Juarez Bernardy is an Associate Professor at Universidade do Oeste de Santa Catarina, researching about sustainability, regional development and urban planning.

Silvio Santos Junior

Silvio Santos Junior is an Associate Professor at Universidade do Oeste de Santa Catarina, researching about sustainability, agribusiness and cooperation networks.