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Production Planning & Control
The Management of Operations
Volume 34, 2023 - Issue 1
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Articles

Sustainability in supply chains: reappraising business process management

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Pages 19-52 | Received 30 Apr 2020, Accepted 27 Jan 2021, Published online: 18 Feb 2021

Abstract

In the context of sustainable supply chain management (SSCM), business processes that enable process integration have been explored in a limited way. This paper offers empirical data in response to this gap by evidencing business processes that create sustainability value in the context of the supply chain—and, the role of a phased approach as an enabler. The data are derived from a case study (of 52 organisations) based on a sustainable cocoa supply chain network and the key business processes across that network. Eight business processes were identified as critical to SSCM—strategic planning, design, governance, integration, collaboration, pre-competitive collaboration, stakeholder management, and performance monitoring and evaluation. We demonstrate how business processes become bespoke sustainability processes in relation to SCM through a phased approach of alignment, implementation and maintenance.

Introduction

With the advent of demand to integrate sustainability into supply chain management (SCM), the conceptual understanding of sustainable supply chain management (SSCM) is expanding due to an emergent set of principles on how to manage supply chains sustainably. These principles include accounting for and reconciling sustainability dimensions (Carter and Rogers Citation2008, Seuring and Müller Citation2008, Morali and Searcy Citation2013); taking a fully integrated, holistic approach to vertical (Pagell and Wu Citation2009) and horizontal alignment (Carter and Rogers Citation2008; Seuring and Müller Citation2008), considering multiple stakeholders in decision-making (Seuring and Müller Citation2008; Vachon and Klassen Citation2008; Pagell and Wu Citation2009); greater collaboration with partners resulting in a change of mind-set from competitive to collaborative advantages (Vachon and Klassen Citation2008; Gold, Seuring, and Beske Citation2010; Gunasekaran, Subramanian, and Rahman Citation2015); and, extending the boundaries of responsibility for and the necessity of collaborative activities across supply chain networks (Vachon and Klassen Citation2008; Vurro, Russo, and Perrini Citation2009; Miemczyk, Johnsen, and Macquet Citation2012). A consequence of these imperatives is a growing body of literature on business processes management practices and inter-organisational relationships because existing models and processes of SSCM are being reappraised due to the impact of sustainability.

In order to integrate sustainability effectively, business process management (BPM), where activities are coordinated and performed to deliver value and achieve strategic goals, are being reorganised (Maddern et al. Citation2014; He et al. Citation2016; Di Vaio and Varriale Citation2020) and repurposed (Georgise, Wuest, and Thoben Citation2017; Cole and Aitken Citation2019). BPM tasks aim to improve information sharing and the integration process and range from production to communication (Trkman et al. Citation2007). Business process models, as an abstraction of supply chain management, enables the coordination and integration of inter-organisational processes to create business model value (Trkman et al. Citation2007). Due to the complexity of multiple stakeholder interrelationships and orientation, business model value can be created in varying ways (Bocken et al. Citation2014), leading to ambiguity concerning SSCM processes and network design (Eskandarpour et al. Citation2015).

A problematic aspect of the field of SSCM is its pluralistic and contested conceptualisations (Ahi and Searcy Citation2013) which stem from inherent tensions within each domain: both sustainability (Glavic and Lukman Citation2007; Johnston et al. Citation2007) and SCM (Burgess, Singh, and Koroglu Citation2006). While many definitions abound, for this paper, we rely on Ahi and Searcy (Citation2013) definition as it reflects a rich and current understanding of SSCM literature:

The creation of coordinated supply chains through the voluntary integration of economic, environmental, and social considerations with key inter-organizational business systems designed to efficiently and effectively manage the material, information, and capital flows associated with the procurement, production, and distribution of products or services in order to meet stakeholder requirements and improve the profitability, competitiveness, and resilience of the organisation over the short- and long-term. (339).

This definition draws attention to the inter-organisational relational aspects of SCM. This is important as the relational business processes that facilitate the complex interrelationships and orientations of supply chains are critical (Maddern et al. Citation2014). From a business perspective, companies are increasingly held accountable for the sustainable performance of the whole supply chain by a raft of stakeholders. Thus, the sustainable supply chain can be conceptualised as operating within economic and environmental contexts that must co-exist (Geissdoerfer et al. Citation2017). The boundaries of responsibility are extended beyond traditional linear and myopic relationships that have traditionally been organisationally driven (Vachon and Klassen Citation2006; Seuring and Müller Citation2008) and, therefore, models and processes that create sustainability value in the context of this complexity are evolving (Lockamy and McCormack Citation2004a; Bai et al. Citation2012; Moazzam et al. Citation2018). One such recalibration is recognition of the criticality of relationship proximity given its documented impact on the effectiveness of collaboration (Ardito et al. Citation2019b).

Existing research provides insight into how production processes are being reconceptualised and repurposed to integrate sustainability (Georgise, Wuest, and Thoben Citation2017; Yazan, Petruzzelli, and Albino Citation2011a). A key driver is that the holistic management of an entire supply chain requires adaptability within the model: from how it is aligned through to how it implemented, and how value for multiple stakeholders can be created and maintained across its life-cycle. An example is the case of production where the outcome may be understood with the use of an input-output model and the identification and geo-location of material flow. Unfortunately, there is limited scrutiny of relational business processes that manage flows (Cole and Aitken Citation2019) and, certainly, few models that capture this complexity and diversity (Ardito et al. Citation2019b) even though we know that circular production models provide coordinated sustainability integration and performance (Batista et al. Citation2018). This demonstrates gaps in understanding of the relationship between sustainability imperatives and existing process management that this paper aims to address.

In the context of SSCM, an even more nuanced consideration of processes is required: namely that which emphasises the criticality of the cooperative dimensions of such networks and moves them from holistic viewpoints to more micro-level considerations (Barber, Beach, and Zolkiewski Citation2012). As with production processes, the business processes that support these must change too. Ghisellini, Cialani and Ulgiati call for “a comprehensive look at the design of radically alternative solutions, over the entire life cycle of any process” (Citation2016, 12). Business processes provide the inter-organisational capability to meet the requirements of a business orientated towards sustainability goals (Korhonen et al. Citation2018, 37). Organisations require increased inter-organisational capability in multi-stakeholder collaborations dispersed across a disparate network to share knowledge of many different resources (Lim et al. Citation2017). In potentially dispersed and heterogeneous supply chains (e.g. organisationally, institutionally, cognitive, geographically, culturally and socially) technological proximity focuses on acquiring, reconciling and developing organisational management routines that facilitate inter-organisational collaboration (Knoben and Oerlemans Citation2006). Knoben and Oerlemans (Citation2006, 77) define technology in this context as, “those tools, devices and knowledge that mediate between inputs and outputs (process technology) and/or that create new products or services (product technology)”. Technology accommodates complex and diversified knowledge, skills and goals around which inter-organisational business processes are organised. However, there is no systematic scrutiny of what these business relationship processes are or how they are adapted and modified for SSCM. In response to these calls, we focus our research on a sustainable approach to business process models that captures the phases, circularity and variability required for effective SSCM.

It is important to analyse the conceptualisation and evolution of SSCM and related processes as they capture a critical feature of SCM: as organised sets of activities, they actualise the tenets of sustainability and its nexus with SCM. When implemented effectively, business processes can enable positive sustainability outcomes across organisational boundaries of entire supply chains (Georgise, Wuest, and Thoben Citation2017). These sustainability gains are important for orientation and alignment (Sarkis Citation2012), decision-making and strategy (Wu and Pagell Citation2011), and value creation and management (Kleindorfer, Singhal, and Wassenhove Citation2009). However, the literature remains essentially narrow in scope as no BPM model provides meaningful insight on the inter-organisational relationship processes required within these extended boundaries (Maddern et al. Citation2014) and complex, cooperative networks (Barber, Beach, and Zolkiewski Citation2012). This paper aims to propose a business process model for SSCM, moving beyond traditional management processes to incorporate those that further principles of sustainability.

The following sections of the paper provide an introduction to conceptual issues in the sustainability-supply chain management nexus. Key business process elements and themes in the extant SSCM literature are translated into sensitising concepts and search terms within the systematic review. The methodological rationale and framework for the literature review and case study are explained. This is followed by a presentation of results that reveals the theoretical commonalities amongst understanding of SSCM key business processes, how these are managed in practice and the theoretical propositions that emerge from an examination of SSCM business processes. Finally, we articulate our conclusions and the contribution this makes to expanding the body of SSCM knowledge—in tangent we consider limitations to the work and the potential scope of future research.

Sustainability and the supply chain

SSCM is grounded in a sustainability value proposition within an integrated business model that takes in stakeholder engagement, collaboration, and a network view that denotes a new paradigm in managing supply chains (Seuring and Müller Citation2008, Ahi and Searcy Citation2013, Boons and Ludeke-Freund Citation2013, Beske and Seuring Citation2014). The resulting evolution of practice then occurs in terms of both the orientation and strategic management of the supply chain.

SCM strategies are being redesigned to integrate sustainability due to the established need for a holistic, systemic approach (Bocken et al. Citation2014). This requires a shift in mind-set from shareholder (Friedman Citation1970) as to stakeholder value (Freeman Citation2010) due to increased emphasis on inter-relationships and the need for collective action. Therefore, focus shifts from the supply chain as linear to a system view of the network of relationships and the management processes (Evans et al. Citation2017). Traditional models, processes, and practices are no longer fit for purpose and companies are re-examining the factors that enable SSCM: for example, business models, stakeholders’ roles, technology and information systems, and complementary capabilities and processes (Sarkis Citation2003, Lewandowski Citation2016). Repurposing the supply chain to embed sustainability also requires a similar integration of green imperatives in key inter-organisational business systems and stakeholder network relationships (Ahi and Searcy Citation2013). However, the gap this paper seeks to address remains—the absence of a model that captures how sustainability-oriented business process integration can reinforce inter-organisational business practice in terms of SSCM.

Business processes

In SCM literature, the terms ‘process’ and ‘practice’ have largely been used interchangeably; however, important distinctions exist. Practices are what people actually ‘do’ (what Spekman et al. call ‘walking the walk’) (Spekman, Kamauff, and Myhr Citation1998, 62) and are considered emergent and dynamic (Takahashi, Yates, and Herman Citation2010). Collectively they can stimulate communities of practice to emerge in which knowledge is constructed and shared (Wenger Citation2000). In comparison, Davenport and Short describe business processes as a “set of logically related tasks performed to achieve a defined business outcome” (Citation1990, 12). The distinction between process and practice, therefore, exists in the characteristics of the organisation, linkage and organisational boundedness.

Supply chains can be described as a system of processes across an inter-organisational network which organises inputs flowing to produce and deliver output (Yazan, Petruzzelli, and Albino Citation2011a). Within this there are various lenses to understanding the embedded business systems and processes depending on theoretical perspective: the dominant research disciplines being management and engineering, with the ancillary fields of operations (Carter and Rogers Citation2008) and physical and social sciences (Sarkis Citation2003). These lenses include, for example, a system of inter-related production processes from a materials flow perspective (Yazan, Petruzzelli, and Albino Citation2011a)—which requires both logistical and technological integration (Vachon and Klassen Citation2006).

Ahi and Searcy (Citation2013) explain that since the supply chain concept emerged, it has gradually broadened its scope of focus beyond product-focussed logistics and material flow. That expanded emphasis extended the focus of SCM beyond production systems into managing flows of information (Lambert and Cooper Citation2000). This further directs focus onto relationship management processes as it emphasises the need for relationship management, efficiency and value in a strategy and policy setting—and in business network processes via inter-organisational business systems, rather than just “core operational, primary or value-adding processes” or “support or value-enabling processes” (Van Looy, De Backer, and Poels Citation2011, 1122).

The extent to which processes are integrated across supply chains can then be determined by the focal firm’s ability to collaborate with its partners as greater production integration requires increased information flow and collaboration (Frohlich and Westbrook Citation2001). This introduces relational and sociological consideration in a SC business context, whereby the level of integration is determined by the selection and management of partners and systems based on an organisation’s needs/goals (Kim Citation2006). This, in turn, governs the inter-relational coordination mechanisms managers select (Garcia-Dastugue and Lambert Citation2003). Thus, within inter-organisational relational processes, the extent of collaboration has a moderating effect on the management of varying relationships whereby a phased approach is taken that determines the extent of collaboration in the context of SCM generally and SSCM specifically (Spekman, Kamauff, and Myhr Citation1998).

From either theoretical perspective (production or relational) the configuration of the process to meet an outcome is a key feature of process management. Each organisation in the supply chain affects the orientation and performance of other supply chain members and that of the supply chain overall (Cooper, Lambert, and PaghCitation1997). Therefore, the concept of business processes as an organised set of activities to align members is an important facet of SCM and new models of business process methodology capturing this first emerged in the 80 s and 90 s. They emphasised broader, holistic functionality and systematic partnership activities end-to-end across the supply chain (Cooper, Lambert, and Pagh Citation1997; Croxton et al. Citation2001; Huan, Sheoran, and Wang Citation2004; Lockamy and McCormack Citation2004a; Lambert Citation2008; Trkman, Budler, and Groznik Citation2015). However, today they reflect a historic conceptual bias that does not privilege sustainability. Since then, efforts have been made to develop similar models for SSCM (Zhu, Sarkis, and Geng Citation2005; Vachon and Klassen Citation2006; Morali and Searcy Citation2013; Beske and Seuring Citation2014), but none have emerged that specifically take account of processes, and as such, there is no SSCM process model.

Key processes concerning SSCM are presented in and Appendix 1 (operational and logistical processes are omitted given the focus of the paper on relational business processes). Following the example of Burgess, Singh, and Koroglu (Citation2006), in the absence of consensus on a common set of SSCM processes, the review consolidates the constructs proposed by focussing on theoretical commonalities. The outcome was an initial set of six themes (governance; strategic planning; design; integration; collaboration; and performance monitoring and evaluation).

Table 1. Key sustainability processes themes in SSCM from the literature.

Process managementa phased approach

Storey et al. (Citation2006), states that the central underpinning ideas of the management function are alignment and integration of processes. However, this ‘process’ view is limited as it does not consider the necessity of collaboration, stakeholders and a network view that are core tenets of SSCM. Understanding how sustainability is embedded in SCM, suggests that the sustainability integration process maps onto the structural component while the collaboration process maps onto the relationship component of SCM. Furthermore, Kleindorfer, Singhal and Wassenhove (Citation2009), Vachon and Klassen (Citation2006), Cheng, Yeh, and Tu (Citation2008), Beske and Seuring (Citation2014) stress the importance of SSCM maintenance and practices such as trust and transparency that facilitate this. Alignment, implementation and maintenance are management mechanisms that explain the scope and character of how the processes are managed in practice across the supply chain network using a developmental approach (Lockamy and McCormack Citation2004b).

In conceptualising process management, authors consider dimensions that produce a moderating effect on how the processes are managed in practice. Research has also elucidated the proximity dimensions that affect integration and collaboration (Ardito et al. Citation2019b; Yazan, Petruzzelli, and Albino Citation2011a; Ardito, Ernst, and Messeni Petruzzelli Citation2020; Knoben and Oerlemans Citation2006). These studies explain why spatial and technological variables affect communication and collaboration capabilities as key features of relationship management. Therefore, SCM offers the opportunity “to capture the synergy of intra- and intercompany integration and management” within a network of multiple businesses and relationships” (Lambert and Cooper Citation2000, 65). However, it is not possible to meet the needs of all stakeholders (Wu and Pagell Citation2011) and stakeholders are not all equal (Ardito et al. Citation2019b). Furthermore, institutional, organisational, cultural, social and cognitive logics are frequently disparate (Knoben and Oerlemans Citation2006) and stakeholders have divergent priorities and values (Bocken et al. Citation2014). Strategic trade-offs need to be made in managing relationships effectively as the greater the level of proximity of the relationship to the business, then the greater the level of collaboration and investment (Spekman, Kamauff, and Myhr Citation1998). Therefore, the management dimension in the context of the variability of stakeholder relationships to meet a firm’s goals requires consideration. A baseline of generic processes presented in a model that captures issues of complexity, nuance and diversity, though scant within the extant literature (Ardito, Petruzzelli, and Albino Citation2016), provides intervention in improving inter-organisational competencies, capabilities and resources for knowledge sharing (Knoben and Oerlemans Citation2006).

When reconceptualising the SCM model to embed the sustainability dimension, two themes emerge—processes and relationship management. As Lambert explains, ‘SCM is the integration of key business processes across the supply chain and the processes can be linked successfully only if the relationships with the other members of the supply chain are managed properly’ (Citation2008, 235). Research has considered the spatial dimension of relational proximity, particularly using the input-output model, to manage interdependences among organisations (Yazan et al. Citation2011b; Yazan, Petruzzelli, and Albino Citation2011a). Furthermore, consideration of the knowledge dimension reveals that the maturity of technology has different consequences depending on its stage of development (Ardito, Ernst, and Messeni Petruzzelli Citation2020) and needs to be handled appropriately depending on the level of maturity (Ardito, Petruzzelli, and Ghisetti Citation2019a). This requires an understanding of process maturity whereby, “the progress towards goal achievement comes in stages… [as] processes are now viewed as assets requiring investment and development as they mature” (Lockamy and McCormack Citation2004b, 272). As such, greater strategic focus on processes may increase overall performance. Business process maturity models are valuable frameworks for SCM as they provide lifecycles or developmental stages for processes and depict groups of practice and capabilities therein that result in better control, improvement, effectiveness and performance (McCormack, Ladeira, and de Oliveira Citation2008; Van Looy, De Backer, and Poels Citation2011). Within the context of SSCM, the concept of maturity is fundamental to the principle of sustainable development. As such, maturity models function as diagnostic and prescriptive tools for continuous SSCM performance and excellence (McCormack, Ladeira, and de Oliveira Citation2008).

Numerous maturity models exist, for example, those that demonstrate stages of development, such as levels of sustainability through types of business models (Bocken et al. Citation2014), stages of value creation in business models (Lubin and Esty Citation2010), levels of integration (Wiengarten and Longoni Citation2015), phases of collaboration (Gunasekaran, Subramanian, and Rahman Citation2015), responses to stakeholders from resistant to receptive (Banerjee Citation2001, Freeman Citation2017) and levels of embeddedness and governance (Vurro, Russo, and Perrini Citation2009). Sarkis (Citation2003) has demonstrated a similar maturity model in a product life cycle, along with which strategic and process consideration is given to each stage of development. Such a maturity model presents a framework by which to analyse and measure capability and quality of processes (Wendler Citation2012)—and, in this instance an orientation towards sustainability. This requires a nuanced view of SSCM that privileges an orientation towards sustainability and is predicated on an organisation’s commitment to it (Banerjee Citation2001; Vurro, Russo, and Perrini Citation2009; Lubin and Esty Citation2010; Bocken et al. Citation2014). This sustainability focus functions as a mechanism that requires each stage to implement certain principles and practices (Banerjee Citation2001; Vurro, Russo, and Perrini Citation2009; Gunasekaran, Subramanian, and Rahman Citation2015; Wiengarten and Longoni Citation2015) and demonstrate an understanding of capacity development through each of the phases as (Beske Citation2012; Lubin and Esty Citation2010). This determines the level of orientation of the supply chain towards sustainability, the degree to which sustainability is embedded in SCM, and leads to different sustainability practices and performance outcomes.

Technology-enabled process integration

SCM integration requires alignment between strategy, operations and performance via systems and practices (Kim Citation2006). The degree and direction of the ‘arc of integration’ (Frohlich and Westbrook Citation2001) dictates the strategic decisions that are taken—therefore, the greater the orientation towards sustainability, the higher the level of relevant process and practice integration. Effective integration also requires inter-organisational collaboration and monitoring of stakeholders (Vachon and Klassen Citation2008, Flynn, Huo, and Zhao Citation2010)—both of which are enabled by the managing and monitoring of information flows (Garcıa-Dastugue and Lambert Citation2003). Technological integration is a key aspect of SSCM as it can determine a company’s capacity, competency, and capability to assess, monitor and collaborate. The ability to share technical experience and knowledge that enables flows inter-organisationally is referred to as technological proximity (Knoben and Oerlemans Citation2006). The greater the level of technological proximity the greater the level of process integration. This contributes to the construction and maintenance of cooperative, strategic networks (as opposed to conflictive, competitive ones) (Kim and Narasimhan Citation2002). Technology can, therefore, be a lever that enhances SCM efficiency, coordination, and commitment to furthering a sustainability-driven agenda.

Business process model conceptual framework

As discussed, across a supply chain network, there are issues of sustainability and stakeholder diversity that results in complexity and heterogeneity. Sustainability is characterised by generic dimensions (environmental, social and economic), that manifest in a myriad of specific complex and inter-dependent variables () depending on the foci of the industries and practices. Stakeholders extend the logic of inter-organisational collaboration, as commercial and non-commercial actors have varying stakes (and proximity) beyond a solely economic rationale that challenges goal setting, orientation and alignment. Therefore, the priorities and values of each organisation result in varying degrees of priority and proximity that need to be managed, as the process inputs and outputs will vary among organisations as these knowledge inputs are dispersed (Ardito, Petruzzelli, and Albino Citation2016). Process management captures the level of commitment and maturity of an organisation in managing sustainability in its supply chain because the level of resource fitness, commitment and inputs will vary among organisations depending upon the strength of that sustainability orientation. Furthermore, the level of process integration will depend on what phase of management process a firm is committed to as a result of the variability of stakeholder relationships and sustainability priorities, values and proximity. Process technology mediates between inputs and outputs as it is these tools, devices and knowledge that are required to integrate sustainability into SCM. To effectively manage business processes, an understanding of basic and specialised techniques is required to facilitate the learning required for development and maturity embedded in this model (Knoben and Oerlemans Citation2006). The conceptual framework () describes the theoretical constructs that determine how processes are managed in practice.

Figure 1. Conceptual attributes of a generic SSCM business process model.

Figure 1. Conceptual attributes of a generic SSCM business process model.

Methodology

The methodology of the research underpinning this paper consisted of two parts—a systematic literature review (SLR) and an empirical case study. The purpose was to interrogate the research literature with practitioner experience to understand how business processes are adapted and modified to manage supply chains sustainably. The authors argue that despite the nascent nature of the SSCM knowledge domain (which emerged with the Brundtland Report by the World Commission on Environment and Development in Citation1987), a critical mass of research on sustainability processes does exist from which to create a comprehensive and formal model to be applied holistically across the whole supply chain. In “adopting a replicable, scientific and transparent process” (Tranfield, Denyer, and Smart Citation2003, 209), a SLR provides germane material from the extant literature prior to executing the case study in order “to map and to assess the existing intellectual territory” (Tranfield, Denyer, and Smart Citation2003, 208), provide thematic and theoretical sensitising concepts (Blaikie Citation2000), and develop theory to guide data collection and analysis (Yin Citation2014). Thematic analysis of the SLR data facilitated the identification of the commonalities across various process themes that is generalisable across the supply chain. The SLR also provided theoretical sensitising concepts that shaped the development of the conceptual framework so that the phenomenon’s heterogeneity and complexity could be captured and investigated within a single case. This is a novel study as it creates a process model that was constructed using a systematic protocol and was developed through a case study of an end-to-end supply chain from which theoretical propositions were developed.

The SLR followed the approach prescribed by Tranfield, Denyer, and Smart (Citation2003) (Appendix 2). The literature revealed both a nomothetic aspect to the study, i.e. the process model, and an idiographic feature, i.e. the moderating effect of multiple dimensions on the application of the model in practice across complex, heterogeneous environments within the supply chain network. A systematic protocol was used to capture and describe SSCM processes (). Two test strings were compared to allow the interrogation of SSCM process integration features (Search String 1) and themes (Search Strong 2) ( Appendix 3 – Table 3.1). Two databases—‘Web of Science’ and ‘EBSCO: Business Source Premier’—were used to trial the search strings (Appendix 3, Tables 3.2 and 3.3). Furthermore, filter processes were applied to refine the quality and suitability of the literature in each interrogation. As a result, over 4,500 papers were identified. This was refined to the review of 201 academic articles published since 1987 (Appendix 3, Tables 3.2 and 3.3) and the acknowledged emergence of sustainability in the context of SCM. 78 articles in search string 1 were analysed in-depth to identify the key processes discussed in SSCM process literature. A further 148 articles were reviewed in search string 2, to provide statistical insights into the frequency of these processes across SSCM literature. The SLR demonstrated the relevance of producing such a model given the critical mass of articles within this nascent field and provided insights into how the process literature is classified (as well as its thematic and theoretical content). For a full list of referenced articles please refer to Appendix 2. The classification framework presents a critical meta-analysis of the highest referenced and cited articles selected for this review (Taticchi et al. Citation2015). The results contributed to the aggregate mapping and analysis of process themes and features (Appendix 3, Table 3.1). The content analysis revealed relationships amongst processes and established patterns in what constitutes key processes in SSCM—as well as themes and trends in process management. Finally, in the synthesis phase, thematic and theoretical concepts were developed to create an understanding of how to manage sustainable supply chains.

Table 2. Key processes’ definitions, concepts & sub-processes in SSCM and frequency of themes across multiple sources of empirical data coded using NVivo.

Table 3. Triangulation from multiple sources of evidence to evaluate the pre-competitive collaboration process.

The case study method is appropriate for investigating contemporary complex phenomenon (i.e. complex, heterogeneous environments across supply chains, and the contemporary, nascent nature of the field) (Yin Citation2014); analysing context and processes that illuminate theoretical issues (Hartley Citation2004); and, revealing deep processes and instrumental insights into the phenomenon to develop theory (Stake Citation1995). The data this paper reports on are derived from a case study based on an end-to-end supply chain network and the key business processes across that network. The case study allowed for multiple sources of evidence to be examined that captured both the objective general processes and their subjective application in practice. The blurred boundaries embedded in the variations of context of across the chosen supply chain network were a good fit with the case study method and its capacity to support the development of theoretical propositions and conceptual frameworks (Yin Citation2014).

The study of a network requires the examination of nodes so that the relationship between stakeholders, and the processes required to manage these, can be understood. Therefore, the unit of analysis was the network node, i.e. network members, specifically those organisations working to embed sustainability. Diverse stakeholder groups, and their experience or expertise with the phenomenon, provided maximum variation within the case (Creswell Citation2009). These actors provided insights into the practices and capabilities that provide the improvement road map for the business process maturity model (Van Looy, De Backer, and Poels Citation2011). We took a semi-structured approach to the structural classification of the business process maturity model (Van Looy, De Backer, and Poels Citation2011) using the SLR themes and features to guide the nomothetic aspect to the study and the conceptual framework to guide the ideographic aspect identified in the extant literature that was required for theoretical and methodological alignment and rigour (Tranfield, Denyer, and Smart Citation2003). For example, the case study was bounded by the theoretical dimensions outlined in the conceptual framework (); i.e. the need for flexibility for multiple stakeholders (Ahi and Searcy Citation2013) within a network of relationships (Evans et al. Citation2017) to re-examining the technology, inputs, outputs, practices, capabilities and processes (Sarkis Citation2003, Lewandowski Citation2016) and repurpose the supply chain to embed sustainability, while providing a structure for alignment and collaboration. Eligibility criteria were: (i) operate in the cocoa sector, (ii) committed to embedding sustainability across the supply chain, and, (iii) a member of an industrial network.

The case selected provides a substantive context to explore the theoretical propositions that emerged from the SLR as it sufficed the following criteria: it provided sufficient access to data; is considered an exemplar of SSCM (given its activities, certification standards and the longevity of its activities); provided suitable conditions within which to explore the theoretical concepts of the study; provided the breadth of context within which to explore the chosen unit of analysis. Historically, external pressure on the cocoa supply chain network commercial members to address sustainability impacts came from the Harkin-Engel Protocol on Child Labour in 2001, while internal impetuses included stability and security of supply in a growth market. The contextual factors are numerous and complex, but one pertinent fact remains: the sector is facing a crisis of growing demand and declining cocoa production due to complex and inter-dependent sustainability impacts (Barometer Consortium Citation2016).

The supply chain network was mapped using a maximum variation approach including key informants, snowball sampling and multiple sources of evidence to capture both the diverse variations and similarities in process management across a supply chain network, consistent with the theoretical boundaries of the study (Patton Citation2002). The total number of nodes mapped and analysed numbered 52 (Appendix 4). The data were collected between July 2015 and October 2017 and comprise: 265 pieces of (internal and external) secondary documentation from 52 node organisations across the cocoa supply chain network and 36 interviews (with individuals representing 33 organisations). Interviewees were purposively selected as having experience of or expertise in the phenomenon under study (Marshall et al. Citation2015). They included those in managerial roles responsible for SSCM (e.g. directors, corporate strategists, supply chain manager and/or sustainability manager). The data collection methods provided the scope of sources to enable the analysis of key business processes relevant to SSCM across the whole supply chain network.

An inductive approach to theoretical development was taken to build a rich narrative that explains the meanings, complexities and relationships of processes relative to SSCM (Eisenhardt Citation1989; Chalmers Citation2013). The process model was developed from the sensitising concepts generated in the literature which were then used to code and compare empirical results from the case study. Construct validity was ensured through the rigours of the case study protocol, the triangulation of multiple sources of evidence, and the resulting convergence of themes, relationships and patterns (Yin Citation2014). Interviews were transcribed and analysed alongside the secondary documentation using the qualitative data analysis software NVivo. Processes were identified and refined using thematic analysis (Braun and Clarke Citation2006) via NVivo, and in parallel with Sobh and Perry (Citation2006) protocol for replication, by assessing their explanatory power relative to the emerging process model.

Descriptive and illustrative levels of analysis were undertaken (Miles and Huberman Citation1994) and both axial and selective coding occurred (Neuman Citation2014). In the initial axil coding phase, codes were generated from the sensitising concepts identified in the literature to compare with the empirical data. A literal replication logic to predict key business processes in SSCM was used. Nomothetic analysis manifested descriptions of processes and sub-processes via the categorical coding of key characteristics to identify patterns (Crotty Citation1998). This process was satisfied once saturation occurred.

The analytical findings are presented in the form of a SSCM process model that describes the processes and sub-processes revealed through axial coding (). This is complemented by a table of theoretical properties that outlines the key process definitions, concepts, and sub-processes revealed through selective coding (). Thick descriptions were used to capture the rich detail and complexity of the structure of the network (Geertz Citation1973).

Figure 2. SSCM Process Model.

Figure 2. SSCM Process Model.

The limitations of the paper are primarily that it is a single case study situated in a single industry—however, both were purposively selected for the advantages outlined earlier in this section. Whilst this affords distinct advantages in terms of the data, it also represents a limitation in scope. Further research in other sectors will enable the proposed framework to be tested. Additional empirical work may also extend our conceptualisation to include business functions/practices and empirical data gathering that is bound by a continuous supply chain.

Findings

Overview of case study

The world consumes over three million tonnes of chocolate every year. There has been an annual 3% increase in demand over the last 100 years, making it one of the strongest performers in the snacking category (Statista Citation2016). However, there are inherent tensions across the supply chain in terms of demand and supply. Recent trends demonstrate the precarity of cocoa markets. Between 2012 and 2016, consumer markets grew, and 3.5 million tonnes of cocoa beans are produced annually to meet this growth trend (Barometer Consortium Citation2016). Yet with climate change, uneven value distribution, unsustainable farming livelihoods, political instability, and decreasing quality and yield of plant stocks yield has critically diminished. Since 2017, prices have steeply declined due to oversupply and stalled demand (Fountain and Hütz-Adams, Citation2018).

It is these issues of sustainability that are shown in stark relief as companies seek to grow their business whilst also attempting to scale up sustainability in their supply chain. The cocoa industry is facing a crisis—growing demand and declining cocoa production. Action is being taken, particularly through industry initiatives such as the World Cocoa Foundation’s CocoaAction strategy with government and non-government organisations to address these challenges. This is also reflected in the commitments of business to sustainable development goals with opportunities to create new products, increase their consumer base, and build market leadership, brand image and customer loyalty (Euromonitor International Citation2017). The Global Reporting Initiative states that for the cocoa sector, progress on environmental and social issues is affected by economic performance, market presence, indirect economic impacts, procurement/sourcing practices and overall disclosure. Oxfam endorses this position: it believes leading companies have the size and reach via global supply chains to affect change in sustainable practices and drive sustained improvements economically (Smith Citation2014). The United Nations Global Compact echoes this with its estimation that 80% of global trade passes through supply chains. However, the challenge remains as to how to translate that potential into practice—but, knowledge can be gained by analysing what processes are critical for successful practice implementation.

A SSCM process model

Drawing on the primary and secondary data, eight business processes were identified and cross-validated as being critical to SSCM (). The following sections describe each process (and its sub-processes) via thick descriptions of both constructs and relationships to capture the complexities of multiple stakeholders. These were then formalised into the model itself () with a description of its theoretical properties which outlines the key process definitions, concepts, and sub-processes ().

The processes themselves are not unique to SSCM, but what is novel is our conceptualisation of them as connecting to form a business process maturity model and the empirical data analysis that evidence their management and integration in service of sustainability goals. In so doing, we reconceptualise, refine, and extended existing process constructs—and, in a novel development, apply them in the context of SSCM and BPM.

Each process was thematically generated from multiple sources of data and triangulated to verify the convergence of themes, relationships and patterns (e.g. in the pre-competitive collaboration). Sensitising concepts were used () to explain the maturity of how these processes are managed by multiple stakeholders with varying values, priorities and proximities. In this example, the researchers were seeking to understand how the process is managed in the initial alignment phase of process management. The evidence converges on a single reality of alignment whereby the sub-processes emerge from the data ().

Process 1: strategic planning

Strategic planning has become a core process, which respondents have learnt and takes time to do properly. Companies report that planning has taken up to three years and seeking alignment in terms of goal setting and a shared vision with partners is critical. For example, the WCF’s CocoaAction strategy took two years to develop amongst its members (who represent nine of the world’s major cocoa and chocolate companies). Strategic planning processes also provide robust, scientific and objective data to evidence the business case for sustainability investment; develop a new value proposition; re-orientate the business model; create buy-in internally and externally; and, provide objective criteria for measuring performance and improvement.

Data also revealed the importance of the scale and impact of materials concerning sustainability. One trade association respondent explained how the construction of a resilient business model relies on understanding where impact areas are:

Who would you rather sort entrust your business to? To cope with stuff or somebody who thought about it and has got resilience design and built it into their ways of operating? And therefore, the business case is all about that continuity of supply, in a world of increasing volatility and increasing sort of resource scarcity.

Barry Callebaut and Marks & Spencer (M&S) described the importance of scaling-up activity for collective action, and how plans and goals can be used as ‘calls to action’. Planning also provides the underpinning framework for continuous improvement for the organisation and others to learn from.

Impact mapping and analysis

The strategic planning process with this particular supply chain network is increasingly based on scientific data gathered from impact mapping and analysis. As a sustainability director of a MNC manufacturing brand said: ‘We look to see where the biggest [sustainability] impacts are and, therefore, the biggest opportunities to make a difference.’ Impact mapping includes deciding the impact areas an organisation wants to address and is often achieved by assessing materiality across the supply chain against sustainability measures. To assess these impacts companies have developed self-assessment tools and surveys or used standardised models such as WRAP, life-cycle assessment (LCA) or forecasting—alongside scientific data and benchmarking against industry. Technology is instrumental in addressing complexity, scale and strategic decision-making when undertaking such activities. For example, Oxfam’s Behind the Brands campaign which mapped 20 key raw materials and risk mapping those using the standardised WRAP tool.

Goal setting

One of the key features of goal setting in SSCM is getting partners to agree. As one manufacturing respondent explained,

Often, it’s about identifying the agenda. So, we don’t necessarily work directly with other Consumer Goods Forum colleagues on deforestation but by defining the agenda and agreeing on the priorities, it means that we pursue through our engagement with our suppliers. We might be working on an increasingly harmonised agenda. Therefore, we clearly manage all our relationships with our direct suppliers ourselves but by being signed up to a global agenda on deforestation it means that increasingly complex questions are being asked.

This quote illustrates how a key process like goal setting is necessary for collective action, yet also allows for diverse practices depending on individual company agendas. Respondents explained how they focussed strategically on scales of impact and identifying the right priorities based on analysis, which is then used to build the business case, develop buy-in from stakeholders, and create value in the business model. For example, a manufacturing sustainability director explains,

So, for environmental footprints, we do Lifecycle Assessment company-wide and that tells us where the biggest carbon and water footprints are, for example. That helps us then to focus down onto where we see the need for most opportunity… I think it is important that we approach sustainability as a business strategy and therefore we seek to engage and inspire colleagues [network members] in the way we do business because we see that as the way we make the fastest progress. And to do that it means there’s a challenge upfront that we have appropriately identified the right priorities. In other words, we focus on where we think we can make the biggest difference and we base that on analysis.

Making the business case

The business case can create buy-in both within the company (particularly from the executive) to both mandate and mobilise activities, as well as act as a tool for communicating with partners. Based on drivers, scientific data, and analysis of impact, potential partners, market research, economic costs and benchmarking, it provides evidence for the importance of embedding sustainability in SCM. As a manufacturing respondent explained,

We focus on where we think we can make the biggest difference and we base that on analysis. Then we are finding ways to embed the actions within our business model rather than, if you like, running counter to our business model. So, you identify the right focused actions and then finding ways to implement them which can be efficient and effective.

The strategic planning process was reported as being closely aligned with other processes. For example, it is important for facilitating stakeholder management; provides parameters for design; measures for performance monitoring and evaluation; creates buy-in for collaborative and pre-competitive action; determines the level of integration; and, informs governance mechanisms.

Process 2: design

Integrating sustainability into the SCM results in the reconfiguration of global supply networks to respond to the new business model and to increase their resilience to risk. One manufacturing respondent explained the type of trade-offs, complexities and sustainability business case that can result from a global restructuring programme:

Yeah, there’s a moving forward in that direction. I’ll just finish a little bit about that. So, we’ve invested £75 million in the factory next door. That has resulted in new, faster lines but lines that require less people to run them. So, I think the numbers have been bandied around in the press. I think it’s between 100 & 200 less people in the organisation. But [we’re sustaining product] lines for the future. Some of the lines we were operating were 30 years old. So, we were investing there as well as the marketing, to ensure that we’re producing a bar of chocolate… And we weren’t looking externally enough and ensuring that we were keeping to the most efficient and effective ways of doing everything we did.

Re-conceptualisation

Organisations are strategically developing new protocols that integrate sustainability by sourcing certified commodities; using green energy to offset carbon footprints and developing sustainable and ethical policies, standards and guidelines that are incorporated operationally and contractually.

Companies are also reconceptualising the supply chain by forming new partnerships (at both individual supply chain and sectoral levels, and especially pre-competitively). As such, all the companies in the case study supply chain are designing innovative or alternative business models to respond to sustainability impacts. Traditional stakeholder resistant business models that were focussed on shareholder value are reorienting value propositions towards stakeholders and becoming receptive and responsive to diverse stakeholder groups. Companies are considering how to create value for and from stakeholders, seeking collaborative advantages with commercial and non-commercial partners, and becoming more nuanced in how relationships are managed. For example, Danone announced a restructuring in 2014 to manage sustainability risks and performance, continuing to scale-up their RESPECT program by 10% that year. The RESPECT program is Danone’s responsible procurement program and is structured around social, environmental and ethical values built into contracts along the supply chain. Stakeholders are identified by carrying out a materiality assessment across the supply chain, from which related stakeholders can be identified and value assessed.

Restructuring the supply chain network

In restructuring supply chains for sustainability, respondents described a fine balance between globalisation, centralisation and mass standardisation versus localised strategies, decentralisation and modularity. For example, in 2015, Mondeléz implemented a radical supply chain strategy by overhauling its entire global operations and supply chain to meet the long-term growth strategy of the company. In meeting the current challenges, it set out to focus its business model on delivering sustainable profitable growth. At the supply chain level, this meant transforming manufacturing processes, re-engineering lines, and restructuring the end-to-end network as part of an ongoing restructuring program (at a cost of over £2.7 billion). In comparison, Unilever has traditionally operated under a decentralised structure so that they build in resilience through modularity and can optimise managers who have a good understanding of local markets. However, they have redesigned the structure to a matrix-based organisation based on a comprehensive and in-depth materiality analysis of their whole product portfolio to streamline operations and reduce materiality.

Business process re-engineering (BPR)

Those organisations that had implemented BPR reflected a highly developed approach to embedding sustainability. For example, Unilever and M&S both radically changed activities within business functions (and across the supply chain) to embed sustainability more firmly with numerous examples of embedded structural and relational activities (e.g. more intense alignment amongst supply chain and operations functions, including cross-functional teams, supplier network platforms, and sectoral workgroups). While the trader, ADM described how processes are being redesigned to reduce waste via both technology and partnership-driven approaches, with process improvements over £276 million.

The most commonly reported BPR activity was the use of impact analysis. It involves processes such as risk assessment, foot-printing and LCA, and performance monitoring—as well as evaluation tasks such as self-assessment tools, management systems, traceability, and external audit and compliance systems. All were enabled and enhanced by information and communication technology.

Process 3: governance

Corporate social responsibility has extended the governance of an organisation beyond its direct realm of influence and control, and across boundaries into the supply chain network.

Executive

The executive function occupies a central and powerful position, internally and externally, in determining the degree to which sustainability is embedded in the organisation’s business model, and therefore its supply chain. Internally, respondents discussed how leadership provides the mandate, strategic direction, policy, and resources. In terms of external relations, individuals are strategically placed across market and sectoral networks to drive a sustainability agenda and influence others. In support of this sub-process, having a champion within the organisation (particularly at the board of director and CEO level) is critical.

Respondents explained how it is the executive level integrity and commitment to sustainability that determines its embeddedness and, in turn, how the company relates to its stakeholders. CEOs such as Unilever’s Paul Polman, Danone’s Emmanuel Faber and M&S’s Steve Roe were held up as exemplars of principled and transformative leaders with the power to influence others. Companies with a commitment to sustainability are changing their attitude to stakeholders and this is evident at an executive level. Companies also sought the input of external experts at a strategic level (many of whom traditionally would have met resistance when engaging with such companies, such as watchdogs and NGOs). For example, these type of individuals now contributes to the General Mills, M&S, Mondeléz, Nestlé, Tesco and Unilever’s independent, external advisory panel/boards and the Co-op’s members advisory panel.

Policy, standards and reporting

Companies take responsibility for inter-organisational processes related to the supply chain by providing codes of conduct (i.e. standards and principles) and policy as guiding documents. Experience has taught those engaged in sustainability programmes that ‘they can’t just throw money at it… it’s going to be about policies’ (manufacturing respondent). Such guidelines also become a contractual supplier lever; provide boundaries and clarity for action; and, aid in coordinating collective efforts at a sectoral level geared towards reform.

Formal reporting mechanisms are proxies for trust and, therefore, are also mechanisms of legitimation. Whilst legislation obliges companies to report on what they are doing, there is no requirement for improvement—that is at the discretion of the executive. Some companies, such as Mars, are changing how they report, using the document as a ‘call to action’ rather than merely a tool to communicate performance measures. Increasingly, ethical guidelines are also being included in reporting platforms (for example by the Co-op, Unilever and M&S).

Legislation and regulation

There is recognition sector-wide that affecting sustainability impact requires shared responsibility—and this extends to working with government. For example, the World WCF’s CocoaAction strategy tackles priority issues in cocoa sustainability via such initiatives as the Harkin-Engel Protocol on child labour. As one trade association respondent explained,

We have been able to work the ministries to understand the regulations, to provide better insights and information back to the companies and to help them accelerate the process. So that’s been a great win and a great piece of progress for us even though the process is still hard, we were able to streamline the burden on the governments to just having to just talk to about fifteen companies versus just talking to us. Also helping the companies navigate what is a pretty complicated and convoluted set of regulatory requirements… You know that doesn’t mean that we will ever take away the relationship that’s companies have individually with these governments, they need to maintain those.

Process 4: integration

Respondents believe that for sustainability to be successfully managed in the supply chain it needs to be fully integrated.

Integrating business functions

Respondents explained that the greater the depth of integration of sustainability within business functions the broader the subsequent degree of integration across the supply chain. Multiple interviewees cited Unilever as the exemplar of such a practice. For example, in terms of integrating sustainability into the marketing function, respondents explained that it is important for the marketing team to understand the sustainability value proposition and communicate that. Examples included site visits by the procurement and marketing teams to communities, farms and production facilities to understand the issues and impacts of their supply and demand decisions holistically. Greater synergies and buy-in are being created, and siloed thinking is being forestalled.

Aids in integration

Respondents described specific aids to integration, including key performance indicators and the role of technology. KPIs are a critical aspect of performance and, by extension, aligned with goal setting. They support the implementation of sustainability in practice, and strategically ease the burden of trade-offs between different sustainability priorities. There is a synergy between KPIs and governance policy and standards in providing clarity and unity for full integration—rather than activities being fragmented operationally. Other integration aids include those that are structural (e.g. a clear and focussed business case and strategy, strategic alignment with a fully integrated business model, resource investment, communication platforms, and technology) and relational (e.g. capacity development, CEO as champion, dedicated executive, expert staff and enhanced communication and knowledge exchange). A combination of structural and relational supports, coupled with appropriate organisational values and culture, enables greater integration in terms of both depth and breadth.

Maintaining integration

As recently as 10 years ago, sustainability was treated as an add-on by the majority of businesses in the sample. Now, certification, reducing carbon emissions, eliminating waste and energy efficiency are standard business activities. As a result, a trade association respondent explained, ‘now the time is right for this more, this big larger scale and more integrated approach which brings resilience and sustainability together’. To do so requires continued innovation grounded in mature interpretations of the benefits of sustainability. An example of this is a sustainability strategy that is well integrated with the company’s strategy and business model, allowing systemic, broader reach and impact. Increasingly, companies, such as Olam and Morrisons, have merged their sustainability reports with the annual strategic report. Respondents explained that how sustainability is integrated structurally is reflected in the company culture through the attitudes and behaviours of employees. For example, attributes such as flexibility/adaptiveness, accountability, empowerment/agency, patience, trust, honesty, creativity, aspiration and leadership were lauded. However, it is also a challenge to understand to what degree integration should occur. As one trade association respondent summarised,

Oh god, the battles we had to sort of separate out what was community investment or charitable giving from corporate responsibility from sustainability and everything else; or whether you put it all together and integrate it into a company. You know I think that’s sort of changing and the more efficient ways are to embed it throughout, you know, like the writing in Brighton Rock.

Process 5: collaboration

To build partnerships, companies need to understand that the rationale for doing so extends beyond the traditional financial/market-based reasoning. As a retailer explained,

We can achieve more by working together on this [sustainability] with the term ‘below the line’. It’s not designed to be customer-based [value proposition]. It’s not designed to give differentiation to companies. So, you need to get agreement on that and very often the message that can shift that is if you look at the ability to get cuts through differentiation in the markets. I mean, let’s face it, we are dealing with a lot of sustainability challenges. Our customers can’t even start to get their head around all of them and marketing pace, effective marketing takes a lot of money, a lot of investment and very, very simple messaging. So, you’ve got to kind of look at it in that context. You’ve got to get to where we can achieve more for businesses through this not being a competitive space and by this being a collaborative space.

Goal alignment between partners

As sustainability can be conceptualised differently, and strategic priorities can vary among partners, different approaches to collaboration and goal alignment can be taken within a supply chain. Respondents reported that more is achieved by supply chain partners working together. Furthermore, because sustainability challenges are many, complex, resource-intensive and expensive, a pragmatic and simple approach with clear goals is advised. The co-creation of the collaborative processes is considered a sensible and equitable way to achieve this. A manufacturer explained,

We spent a lot of time evaluating concepts and ideas, and then co-developing narrative to go with that and the right metrics that are sustainable for the business to manage and use. In the long-term as opposed to just, sort of, the short-term… We are doing things and showing we mean collaboration.

Coordination and cooperation

For organisations to develop their capacity to collaborate, they also develop the capability to coordinate and cooperate. Beyond collaborating, this takes a change in mindset, ability to communicate multi-lingually, and a willingness to become more accountable to partners along the chain. For example, a farming association respondent described the cooperative process as:

Businesses are learning the easy or the hard way that they need to work outside their borders to make things happen because they’re accountable beyond their borders and their resources are beyond their borders. So, they need to be much more effective.

Respondents explained that the greater the level of structural sustainability integration, then the higher the levels of these types of capability and willingness is evident in the organisational culture and management behaviours. As a retailer described, ‘We have a way of being cooperative now, in terms of our behaviours. I know every organisation has a corporate set of behaviours.’

Enhanced communication and information sharing

A company has less control over stakeholders who they are not in contracted relationships with (e.g. NGOs, community groups, watchdogs, trade associations, government agencies etc.). Respondents discussed examples of partnership best practice (e.g. learning from partners, transferring knowledge and sharing experience for more effective and efficient sustainable supply chain integration). However, poor communication was also repeatedly discussed as one of the greatest challenges and evidenced by: siloed thinking; activity and functional unit arrangements resulting in project/activity duplication; resource inefficiency resulting in duplicate knowledge management processes; high costs; and, confusion. Examples of good practices reported were: events; advisory boards; focus groups; site visits; cross-functional committees; and training and coaching.

Joint development

Collective decision-making and clear mutual agreements provide a vision and enable collaborative processes to progress to implementation and maintenance. A manufacturing respondent described it as, ‘all working together and trying to get to a point where we can deliver on this community action plan. That’s one of the key priorities’. For example, M&S developed its Sustainability Scorecard and Farming for the Future as capacity building initiatives in joint development to aid suppliers to ‘understand the business case for sustainability through progressively reducing their environmental impacts, increasing their efficiency and positively benefiting their workforce’ (M&S Citation2017). However, sometimes there are disputes as to the best way: as one retailer put it (describing a manufacturer they collaborate with), ‘They do really good stuff but they’re a pain to work with because they always think that their way is the best way’.

Process 6: pre-competitive collaboration

Proactive companies across the sector have learnt the value of pre-competitive collaboration, with the most common example being trade association initiatives directed at anti-trust and codes of conduct. A primary benefit of this process is managing risk via commodity security and stability through the promotion of standards that scale impact through collective action. Network positioning plays a highly influential role in this process. As an isomorphic mechanism, pre-competitive collaboration strengthens the network positions of powerful MNCs (such as traders, manufacturers and retailers) by leveraging the sector for scale of impact, reducing resource duplication, and orientating the network towards its sustainability agenda. For example, collaboration created aligned frameworks such as the WCF’s CocoaAction and WRAP’s Courtauld Commitment. But, pre-competitive collaboration does necessitate informed personnel engaging knowledgeably in a series of sub-processes whilst also being constrained by anti-trust laws. A manufacturer explained this as,

We’ve all got our programmes going working with our supply chains, but we all want the cocoa sector as a whole to flourish and therefore, let’s seek to establish common principles. CocoaAction isn’t a programme, it’s a framework and the idea is that as people build their programmes they increasingly work to an aligned framework which hopefully means that we can scale-up and get leverage across the sector as a whole… First of all, you need a consensus on where the priorities are and some of those priorities are reasonably well defined now. Then you need to find consensus on what’s appropriate for setting reasonable [pre-competitive] collaborative goals in ways that can get stuff done and also be appropriate in terms of anti-trust regulation and so on. So, it’s that combination of ethics and scope for collaborative action.

Data indicates a spectrum of levels of commitment to pre-competitive collaboration that is directly correlated with the organisational orientation towards sustainability. For example, two companies go ‘below the line’ [denoting the bottom line in the business model] and are proactive: taking the role as leaders and seeking ethical impact over and beyond financial rationale (denoting a responsible business model). In this instance, sustainability is a unique selling point to their brand and that shared value adds value to their market share. In these instances, they are not only leading and fully engaged but also established pre-competitive associations and initiatives.

Process 7: stakeholder management

All node organisations described the importance of identifying, analysing, and engaging with stakeholders—whilst acknowledging that not all can be satisfied.

Identify and analyse stakeholders

When discussing the range of stakeholders, interests were broad: ranging from a large variety of NGOs interested in the impact of downstream focal companies on sustainable development in developing countries, through to consumer groups and local communities downstream. The list was extensive and included inter-governmental organisations, governments, trade associations, trade unions, activists, NGOs, local communities across the developed and developing world, financial institutions, academic and research organisations, private sector providers, the media, and religious organisations. Mapping these is a subjective exercise, as is determining the power these groups have to affect the organisation through its supply chain. Respondents said that they find this a challenge, as is finding the balance in managing their expectations and supporting key stakeholders. For example, the Co-op respondent explained that,

The challenge we have sometimes is that they [employees] care so much that we can’t do the things they want us to! So, I guess we’re quite the other end in terms of managing our stakeholders to maybe someone who just cares about the share price.

Engagement

All respondents discussed the value in engaging with stakeholders and the myriad of ways to do so. Managing reputation and expectations, alignment, coordination, consultation, and providing guidance and support were also described as being important. Communication exercises included press releases, workshops, meetings, forums, advisory panels, education programs and literature, and feedback channels. The reported channels of communication with stakeholders were two-way, fluid, and open –and underpinned by long-term commitment and increased accountability. It is also imperative that they are constructive, rather than disruptive, in terms of the supply chain itself.

Process 8: performance monitoring and evaluation

Respondents described how monitoring and evaluation sub-processes are important for numerous reasons. Having the correct procedures and measures enables verification, self-assessment, consequence management and accountability. Activities are designed to comply with certification and regulations and provide the information for accreditation, auditing, compliance, reporting and transparency. They also provide information for internal company reports and external reporting systems such as GRI.

Monitoring activities

Monitoring activities and mechanisms are strategically designed to address complex challenges that take time to solve and required a phased approach. For example, Barry Callebaut reports,

Tackling poverty is a long-term solution to child labour, but in the short term, we need to put in place solid monitoring and remediation systems, in order to identify and forever eliminate child labour. (Barry Callebaut Citation2017, 12)

As such, the company developed a management system that aligned its policies with the International Cocoa Initiative’s position on child labour. The monitoring process was dependent on other key processes, i.e. it identified key goals and metrics in the strategic planning process and collaborated with multiple stakeholders to educate and enforce standards and achieve scale.

External auditing and compliance systems

Respondents reported that the scale and complexity of issues produce multiple criteria, often with conflicting trade-offs, such as short-term vs. long-term or economic vs. environmental/social—for which developing measures is challenging. Therefore, technology, transparency, impact mapping and scientific data are important in identifying hot spots.

External auditing and verification of certification systems are of benefit, particularly by leading organisations such as Fairtrade International, the Rainforest Alliance and UTZ. Their recognition rates are high for product placement and their systems are legitimate and credible, providing simple and traceable procedures and pathways. They also advocate on ethical issues, that are not generally considered by business. However, for all its strengths, participants also acknowledge certification limitations: organisations are learning by experience; each commodity has its contextual constraints; the programmes are fallible if they are not verified regularly; companies have to go beyond certification; and, each company across the supply chain is at a different level of development.

Discussion

Management of SSCM business process maturity model

An abstract theme that emerged from the empirical analysis was the identification of causal mechanisms that capture the variability of approaches in embedding sustainability. The alignment, implementation, and maintenance of SSCM are similar to that recommended by Croxton et al. (Citation2001) in SCM. The objective remains to create value for the entire network and the coordination of activities among partners by echoing He et al. (Citation2016, 391), but the model explains how business processes are ‘renovated and reorganised’ in an inter-organisational system, i.e. the supply chain network, from the perspective of sustainability value. With the inclusion of sustainability, identifying members becomes more critical given the scope of stakeholders and potential partnerships to create value beyond the customer. This precedence can be seen by the inclusion of mapping as a sub-process in strategic planning. Our model expands that of Croxton et al. to include alignment and maintenance, and extends the findings of Kleindorfer, Singhal, and Wassenhove (Citation2009), Storey et al. (Citation2006), Vachon and Klassen (Citation2006), Cheng, Yeh, and Tu (Citation2008) and Beske and Seuring (Citation2014) by identifying a maturity model of phases of management. It describes how business processes are managed through structured yet flexible sequential phases, and the inputs (practices, capabilities, and technologies) to achieve any given phase of management or advance to the next (Van Looy, De Backer, and Poels Citation2011). The alignment phase is synonymous with developing an initial understanding of sustainability (Boons, Baumann, and Hall Citation2012; Sarkis Citation2012). These phases are the management mechanisms that prescribe the degree to which sustainability becomes embedded. However, for a more comprehensive understanding of how business processes are actualised in practice through these mechanisms, a study of sustainability practices themselves would be required. Practices have been conceptualised as the selection of links that facilitate the management of processes (Lambert and Cooper Citation2000). Given the finding that there is a range of dynamic variables, it can be assumed that there is a style of practice as regards how processes are actualised that is dependent on how an organisation characterises sustainability. Therefore, this would require an understanding of the links appropriate for each phase of management—such as the ones demonstrated by Lambert’s (Citation2008) management component of their SCM process model.

The inputs for each phase of management varied, as the level of knowledge required to learn and develop is different in each stage. For example, in the pre-competitive collaboration process (), the inputs for alignment are sharing basic knowledge to establish a common language, principles and goals. To move to the implementation stage, organisations share greater levels of pre-competitive knowledge and information to implement processes and technology. Subsequently, to mature to the maintenance phase requires the greatest resource commitment so that that knowledge can be shared to engage in workgroups, programmes and activities. Higher levels of responses to stakeholders (Rowley Citation1997; Banerjee Citation2001), collaboration (Spekman, Kamauff, and Myhr Citation1998; Gunasekaran, Subramanian, and Rahman Citation2015), integration (Frohlich and Westbrook Citation2001; Wiengarten and Longoni Citation2015), governance (Vurro, Russo, and Perrini Citation2009), and embeddedness (Rowley Citation1997) result in greater levels of inputs.

Technology and SSCM

Technology is critical to SSCM as it provides solutions to entrenched issues such as complexity, scale, visibility, and innovation (Frohlich and Westbrook Citation2001). In each of the eight processes we identified, technology was a core component that helped realise both purpose and scope. For example, technology-enabled: the amelioration of financial and sustainability trade-offs created by tight margins in the business model; the identification of efficiencies across the supply chain through impact mapping; and, the facilitation of analysis that creates win-win scenarios instead of business-driven win-lose outcomes. Specific examples of technology-related value include: materiality impacts resulting in smarter and dematerialised packaging; sharing best practices across rurally dispersed farming communities using mobile phone technology and videos (rather than long, complex pieces of text to potentially illiterate users); and, by providing technical support, and the use of information and communication technologies to scale-up sustainability impact (Knoben and Oerlemans Citation2006). As such, technological capability is a core component of the maturity model (Ardito et al. Citation2019c) as firms must develop basic and specialised techniques required to facilitate the SSCM performance and excellence (Knoben and Oerlemans Citation2006). Our study provides a thick description of the techniques deployed to advance these developmental stages.

The predominant themes regard business process technologies are structural and relational management components (Lambert and Cooper Citation2000). In terms of structural enhancing technologies, big data is being effectively and efficiently deployed to map the network, assess materiality, determine strategic impact, and identify stakeholders associated with the level of activity across the supply chain. We extended the work of Ardito, Petruzzelli, and Albino (Citation2016), Ardito, Petruzzelli, Panniello and Garavelli (2019) and Ardito, Ernst, and Messeni Petruzzelli (Citation2020) on the use of technology to enhance information and communication by developing the process knowledge beyond value-adding and value-enabling processes to the use of technology in management processes across business networks. For example, concerning inter-organisational collaboration, one manufacturing respondent described how technology was instrumental in re-engineering the whole communication model, while another described re-engineering the business model.

Aligned with extant literature (Ardito et al. Citation2019c; Luthra and Mangla Citation2018), there were numerous examples of technology in mapping the supply chain network, which results in greater traceability and transparency—both critical practices for successful sustainable supply chain integration. Our study shows this is creating a trend across leading sustainability organisations for publishing their supply chain network maps online. Another technology-driven SSCM outcome is how the network information is used in conjunction with online and mobile social network technologies to share information and improve decision making (Tseng et al. Citation2019). This includes activities such as open-source, events, platforms, digital media, workshops/training, and building globally dispersed communities. For example, M&S and Tesco have created online supplier networks and management systems to enhance collaboration and integration, while Solidaridad uses Facebook to share train and develop isolated and illiterate farmers.

The value of technology to SCM is evident by the number of studies dedicated to this line of inquiry (Nunez-Merino et al. Citation2020; da Silva, Kovaleski, and Pagani Citation2019; Fatorachian and Kazemi Citation2021). We extend this discourse to SSCM, providing the accounts of technical experts recruited across all types of respondent organisations in a cocoa supply chain. Benefits are being realised end-to-end across the supply chain. For example, a non-profit organisation working in partnership with downstream multinational companies to support farming suppliers described how technology is at the nexus of the programme using information and communication technologies to scale and provide technical support to a huge number of suppliers at a lower cost. Technologies are helping integrate sustainability by making the business case for sustainability clearer, providing the rationale for sustainability investment, increasing profitability and creating shared value resulting in greater economic sustainability.

Concurrent with extant literature (Ardito et al. Citation2019c), there are concerns about the large investment needed in technology and how this hinders supply chains transformation. However, respondents claim that once the technology has been developed successfully and has been scaled, costs are market competitive without the need for subsidisation or intervention. The sector is also evolving in its understanding of the role of technologies and how investment in innovating and maturing technologies can create long-term benefits. However, generally, technologies are in an embryonic stage and organisations are taking an incremental approach and investing highly in innovation—while dealing with both short and long-term associated uncertainties related to technology development (particularly relating to cost).

Theoretical development of the SSCM process model

Business process management has contributed greatly to the body of knowledge around SSCM. But, its focus on production practices has come at the expense of a more nuanced consideration of the role of business processes. As such, the generic inter-organisational business process model has certain features, based on theoretical propositions set forth as follows ():

Proposition 1. The set of eight business processes are a set of logically organised tasks that collectively stimulate communities of sustainable practice to emerge in which knowledge is constructed and shared beyond organisational boundaries within complex, heterogeneous environments.

Proposition 2.a Process management requires a phased approach to aligning, implementing and maintaining the eight business processes to facilitate sustainable practices in complex, heterogeneous environments.

Proposition 2.b. The phased approach to managing processes denotes a sustainable maturity model as a result of varying values, priorities and proximities across complex, heterogeneous environments.

Proposition 3.a. Process technology enables the flow of information required for sustainable process integration.

Proposition 3.b. The greater the level of technological proximity the greater the level of sustainable process integration.

Proposition 4. The process inputs and outputs will vary among organisations in complex, heterogeneous environments as a result of various levels of maturity in sustainable practices.

In order to understand these propositions, it is necessary to clarify the concept of business process management:

Business process management has contributed greatly to the body of knowledge around SSCM. But, its focus on production practices has come at the expense of a more nuanced consideration of the role of business processes.

Building on the work of Sureeyatanapas, Yang, and Bamford (Citation2015), we propose a holistic SSCM business process model that is specifically oriented towards sustainability integration via practice and process. We also contextualise our model for corporate sustainability assessment by integrating strategic planning, governance, and performance monitoring and evaluation processes. We also offer a significantly different interpretation of the concept of the arc of integration in terms of sustainability and organisational embeddedness. Marshall et al. (Citation2015) focus on the depth of integration regards the delineation of environmental and social practices and importantly provide specific measures. However, our data goes beyond that by considering the breadth of integration concerning the broader strategic agenda of sustainability across the supply chain, rather than focussing n singular or specific dimensions.

Similar to Gopal and Thakkar (Citation2016), Georgise, Wuest, and Thoben (Citation2017) and Cole and Aitken (Citation2019), our study has shown that a new era of process type is emerging. The paper has deliberately developed the dialogue concerning how traditional processes are being reappraised (Cole and Aitken Citation2019), particularly concerning inter-organisational relationships (Di Vaio and Varriale Citation2020). Where Gopal and Thakkar provided a model of critical success factors in embedding sustainability and Georgise, Wuest, and Thoben (Citation2017) reappraised the SCOR model in the supply chain, we have considered the necessary processes for inter-organisational relational management within the theoretical constructs described in . As such, we have responded to Ardito, Petruzzelli, and Albino (Citation2016) call for more generic solutions to technical problems of inter-organisational knowledge exchange (cf. propositions 3a and 3 b). Concurrent themes emerged such as the interdependent/interrelated relationships within SSCM models, due to the need for holistic, integrated, aligned and collaborative activities—as well as the importance of planning, standards & policy, integration, collaboration, sectoral coordination and improvements. We also address their identification of a gap regards the ‘absence of sector or industry-specific guidelines’ (Gopal and Thakkar Citation2016, 1015) by describing pre-competitive collaboration (hitherto ignored in the literature). We also acknowledge their call for consideration of the design-stage of SSCM by describing the design processes and its sub-processes as a result of strategic planning that addresses complexity.

Further, we also corroborate Luthra and Mangla (Citation2018) recommendation that continuous supervision is required (through performance monitoring and evaluation process) to maintain, scale, build resilience and continuously improve sustainability aspects. Focussing on the strategic planning process, Macchion et al. (Citation2018) demonstrated how SSSCM practices can be aligned with existing models, i.e. the SCOR model, while also demonstrating how different strategies emerge as a result if divergent values, inputs, and contextual factors (propositions 1–4). This finding is consistent with ours regards the dynamic variables resulting in variations in processes (), but we extend the claim by identifying specific critical variables that influence the dynamics, namely: collaboration, embeddedness, integration, organisational values, and the sustainability orientation itself.

Our data, and model, have also linked and extended the work of Kleindorfer, Singhal, and Wassenhove (Citation2009), Storey et al. (Citation2006), Vachon and Klassen (Citation2006), Cheng, Yeh, and Tu (Citation2008) and Beske and Seuring (Citation2014) by identifying a maturity model of phases of management that describe how business processes are managed through sequential phases (propositions 2 & 4). The alignment phase is synonymous with developing an initial understanding of sustainability (Boons, Baumann, and Hall Citation2012; Sarkis Citation2012). These phases are the management mechanisms that describe the degree to which sustainability is embedded due to the level of inputs committed to achieving the relevant process goal as described in proposition 4. The four propositions along with the eight business processes and their sub-processes presented in this paper could be used as a guide for practitioners in aligning, implementing and monitoring sustainable industry practices. However, for a more comprehensive understanding of how business processes are actualised in practice through these mechanisms an in-depth study of sustainability practices will be required. Practices have been conceptualised as the selection of links that facilitate the management of processes (Lambert and Cooper Citation2000). Given the finding that there is a range of dynamic variables, it can be assumed that there will be a style of practice in relation to process actualisation that will be dependent on how an organisation conceptualises sustainability within its context.

Conclusion

This paper presented a logical, data-informed case that evidences how an orientation towards sustainability fundamentally alters SCM: producing a new paradigm of SSCM that requires bespoke models, processes and practices that move beyond the field’s origins in the principles of planning, production and control. It makes a theoretical contribution by proposing a SSCM specific business process model in the context of a global chocolate supply chain network. Similar to the work of Georgise, Wuest, and Thoben (Citation2017), this paper does not provide a comprehensive review of business processes. It does, however, contribute to relational, rather than production, conceptualisations of BPM. Previous studies, captured in the systematic literature review, have recognised the importance of specific processes included in the model, excepting pre-competitive collaboration; however, none have formally recognised these processes collectively in a unified model, nor explained their unique relationship with respect to sufficing the principles of sustainability and how these are managed through maturity phases.

The proposed SSCM process model described in this paper responds to the call for holism and addresses the issues of complexity and variability and the absence of process-oriented conceptualisations of how a supply chain can become sustainable (via the business processes that inform production practices). Within the model, a justification for the criticality of each named process is offered that narrates the centrality of sustainability in each and, overall, across the supply chain. Furthermore, the processes, and their sub-processes, are described in-depth to explain how processes are managed in practice at an organisational systems level. This knowledge is enhanced by consideration of how phases of management address the complex, holistic and coordinated features of sustainability.

This study is exploratory nature in identifying new business processes for sustainable supply chain practices, and hence the readers must be vigilant in interpreting the results. Although the findings are based on a single network of entities operating in the cocoa supply chain, the proposed model is evidenced by rich data collected from various entities in the network. The research acts as a springboard case from which researchers can undertake further case studies on a larger scale to consolidate and generalise the findings. More research relying on survey methodologies could also be used to evaluate and test the propositions presented here. Given the rapid nature of technological developments, i.e. IoT, social media, big data, (Nudurupati, Tebboune, and Hardman Citation2016) it will be interesting via future research to see how they can contribute to developing sustainable supply chains. Our model is not intended to replace existing SCM process models, rather complement them. We hope it contributes to extending the discourse of SSCM beyond the traditional transactional view and reinforces the position that value in the supply chain is being created that extends far beyond that of an economic nature—and, that such value is critical in shoring up the ambitions of the sustainability.

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Notes on contributors

Kate Mc Loughlin

Dr Kate Mc Loughlin is a lecturer in supply chain management in the Department of Operations, Technology, Events & Hospitality Management. Kate joined MMU in 2015 from a 15-year career in rural enterprise development where she specialised in strategic enterprise development and multi-stakeholder clusters. Her research focuses on sustainability, interorganisational relationships, social network analysis, critical discourse analysis and critical management studies. She is interested in political and power discourses in the field, particularly in relation to sustainability and interorganisational relationships. Kate is a member of EurOMA with a particular interest in the Sustainable Operations and Supply Chains Forum, the British Academy of Management, with a position on the Operations, Logistics and Supply Chain Management SIG and the Chartered Institute of Logistics and Transport. Besides this, Kate reviews for the Journal of Business Ethics and Journal and European Management Journal.

K. Lewis

Dr Kate Lewis is currently Reader in Entrepreneurship and Innovation at Newcastle University Business School. Prior to that she was Reader at Manchester Metropolitan University Business School and Associate Professor in the School of Management, and Associate Director of the New Zealand Social Innovation and Entrepreneurship Research Centre, at Massey University in New Zealand. Kate is a Visiting Professor at Plymouth Marjon University. She is also on the Advisory Board of the Massey University People, Organisation, Work and Employment Research Group; an external Research Associate of the New Zealand Work Research Institute at Auckland University of Technology; and, is a past Vice President of the Small Enterprise Association of Australia and New Zealand. Kate is Consulting Editor for the International Journal of Gender and Entrepreneurship, and has been an Associate Editor of the Journal of Small Business Management and Editor in Chief of Small Enterprise Research.

D. Lascelles

Dr David Lascelles is a Senior Lecturer in Supply Chain Management at Manchester Metropolitan Business School, Manchester, UK, where he is Programme Leader for the MSc in Logistics and Supply Chain Management. He is a Fellow of the UK Higher Education Academy. David is a Chartered Member of the Chartered Institute of Logistics and Transport, where he serves on the North West Policy Committee. His research interests include the development of sustainable supply chain strategy as a dynamic capability; the application of Service-Dominant Logic to determine value co-creation within supply chains; and the utilisation of temporal fault tree analysis to simulate supply chain risk scenarios. He has successfully guided 9 PhD students as a co-supervisor. Prior to returning to academia in 2011, David worked with a number of multinational companies, both as a senior executive and management consultant.

S. Nudurupati

Prof. Sai S. Nudurupati gained his MSc & PhD from the University of Strathclyde, UK. He received an Outstanding Doctoral Award from EFMD and Emerald. Sai is currently leading research and development activity in the institute by increasing scholarly activity and outputs. Sai is currently working on two major research projects worth of £60K. Prior to joining GITAM, Sai has worked for 11 years at Manchester Metropolitan University, Exeter University & Strathclyde University in various capacities. During this period, Sai has worked on various projects with clients including Pirelli Tyres Ltd., British Aerospace Systems, Mastclimbers, Allied Distillers Ltd., Daks Simpson, etc. Besides this, Sai has published over 28 papers in reputed international journals and magazines (listed on Australian Business Deans Council Journal list & Chartered Association of Business Schools Academic Journal Guide) and received two best paper awards from Emerald and Institute of Engineering Technology respectively. Sai is currently serving on a number of editorial boards of international journals. Prior to taking his academic roles, Sai spent 5 years in SGB, UK implementing continuous improvement projects and gained Lean Six Sigma Transactional Black Belt certification with the British Standards Institute.

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Appendix 1. Summary of key SSCM practices in the literature.

Appendix 2. List of SLR articles.

Appendix 3. Tables of search strings filters Table 3.1. Key word search strings.

Table 3.2. SLR filter process of articles referencing key process features.

Table 3.3. SLR filter process of articles referencing key process themes.

Appendix 4. Categories and list of organisations in network case study

Appendix 5. Tables of SLR data on business process themes and features Table 5.1. Identification of key governance process and associated themes in the SLR.

Table 5.2. Identification of Key Strategic Planning Process and Associated Themes in the SLR.

Table 5.3. Identification of Key Design Process and Associated Themes in the SLR.

Table 5.4. Identification of Key Integration Process and Associated Themes in the SLR.

Table 5.5. Identification of Key Collaboration Process and Associated Themes in the SLR.

Table 5.6. Identification of Key Performance Monitoring & Evaluation Process and Associated Themes in the SLR.