Exploring dominant business logic transformation practices: a routine enactment perspective

ABSTRACT

Although scholars have widely recognised the importance of managing organisational change, few studies have focused on dominant business logic transformation. Hence, the purpose of this paper is to examine how organisational routines can be enacted for dominant logic transformation and the associated organisational learning in this process. This study extended Stiles et al’s. individual-level study method of enacting a schema and routines to incorporate the organisational level and explore the enactment of organisational routines for dominant business logic transformation. Specifically, we conducted our research through an in-depth case study of a Taiwanese ICT company’s transformation practices. This study extends our understanding of organisational dominant logic transformation by examining a complex combination of organisational agency, schemata, and routines.

KEYWORDS:

• Dominant business logic transformation
• organisational learning
• organisational schema
• routine enactment

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes on contributors

Tzu-Chuan Chou, Ph.D., is a professor of the Department of Information Management at National Taiwan University of Science and Technology. His research interests include issues surrounding organizational behaviour, IT management, and knowledge management. His work has appeared in such journals as Decision Support Systems, Information and Management, OMEGA, International Journal Information Management, Journal of Information Science, International Journal of Technology Management, Information Technology & People, IEEE Transactions on Engineering Management, European Journal of Information Systems, International Journal of Physical Distribution & Logistics Management.

Sheng-Hsiung Wu is a Ph.D. candidate at the Graduate Institute of Management, National Taiwan University of Science and Technology, Taiwan. He received his MBA from the College of Commerce, National Chengchi University, and his B.S. in Agricultural Engineering from the National Taiwan University. He has over 25 years of industrial experience in the Taiwan ICT industry before joining the Ph.D. programme. His research focuses on the organizational transformation of ICT industry.

Jau-Rong Chen, Ph.D., is an Associate Professor of the Business and Management Department at the Ming Chi University of Technology, New Taipei City, Taiwan. She received her Ph.D. in Training and Human Resources Development from the University of Warwick, UK in 2002. Her research interests include issues relating to organizational behaviour, human resource management, and social enterprises.

Chen-Hao Huang is currently working toward a Ph.D. degree in the Department of Information Management, National Taiwan University of Science and Technology, Taipei, Taiwan. His research interest includes organizational change, digital enablement and social innovation.