Continued use intention of travel apps: from the perspective of control and motivation

ABSTRACT

Travel apps have exerted an increasingly important impact on tourism. Drawing on the theory of planned behaviour (TPB), technology acceptance model (TAM) and motivation theory, this study develops and tests a new model designed to explain the young generation’s continued use intention of travel apps. The results show young generation’s utilitarian motivation and hedonic motivation significantly influence their continued use intention of travel apps. Findings also suggest that control factors have a significant influence on their utilitarian motivation. Moreover, hedonic motivation has a mediating effect on features of travel apps and the continued use intention. Theoretical and practical implications are discussed.

KEYWORDS:

• Theory of planned behaviour
• technology acceptance model
• utilitarian and hedonic motivation
• continued use intention

Disclosure statement

No potential conflict of interest was reported by the author(s).

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Notes on contributors

Ting Zhou

Ting Zhou is a lecturer in the Tourism College, Central South University of Forestry and Technology, Changsha, Hunan, P.R.C. Her current research interests include consumer behaviour and tourism marketing issues.

Yao Song

Yao Song is a PhD student in School of Design, The Hong Kong Polytechnic University, Kowloon, Hong Kong. His research interests are interactive design and digital design.

Ping Zhou

Ping Zhou is an associate professor in the School of Architecture and Art, Central South University, Changsha, Hunan, People’s Republic of China. Her research interests include culture and tourism, human–computer interaction.