Business transformation from B2C to B2C & B2B: a fintech company case study

ABSTRACT

Successful business transformation requires companies to cope with serious resource constraints. Despite fruitful research on the factors influencing transformation, how companies achieve transformation remains unclear. This study investigates transformation mechanisms by adopting the resource orchestration perspective and conducting a case study of a fintech company. The findings demonstrate a three-stage model of resource constraints, resource orchestration actions, and resulting capabilities. This study contributes to transformation theory by exploring the transformation process with a focus on resource constraints and actions and the capabilities to respond to the constraints.

KEYWORDS:

• Business transformation
• B2C
• B2B
• resource orchestration

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by National Natural Science Foundation of China: [grant number 71632004,71972023]; Fundamental Research Funds for the Central Universities: [grant number DUT20RW203]; Liaoning Province Social Science Planning Fund Office: [grant number L19BSH003].

Notes on contributors

Miao Cui

Dr. Miao Cui is a professor in School of Economics and Management, Dalian University of Technology. Her research interests mainly include digital transformation and innovation management, digital community management and electronic commerce. Her research is based on qualitative case study. She has published in journals such as Information Systems Journal, The Journal of Strategic Information Systems, Information and Management, International Journal of Information Management, International Journal of Electronic Commerce, Journal of Rural Studies, among others. Her work has been adopted by the Chinese Central Government and World Health Organization (WHO), and used to alleviate poverty and fight against COVID-19.

Jinfang Qian

Jinfang Qian is a PhD student in School of Economics and Management, Dalian University of Technology. Her research interests mainly include digital transformation and electronic commerce, which are based on qualitative case study. Her work has been published in International Journal of Information Management, Journal of Rural Studies, Pacific Asia Journal of the Association for Information Systems and Journal of Engineering and Technology Management.