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Public Money & Management Volume 31, 2011 - Issue 1
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Behaviour change in action—Smarter Travel Sutton

Daniel RatchfordView further author information
&
Lee ParkerCorrespondence[email protected]
View further author information
Pages 67-70 | Published online: 24 Jan 2011
 
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Abstract

This article discusses the use of behaviour change techniques in local government, using practical examples from the London Borough of Sutton. The lessons learnt can be applied in other places and to other public services.

Additional information

Notes on contributors

Daniel Ratchford

Daniel Ratchford is the Strategic Director of Environment & Leisure, London Borough of Sutton, Carshalton, UK.

Lee Parker

Lee Parker is the Director of Parkerbarnes Transport Consultancy Ltd and the Programme Manager for Smarter Travel Sutton, Carshalton, UK.

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