The golden integral quality approach: From management of quality to quality of management

Quality is a subject 'in fashion': many top managers are giving this matter greater importance now; many gurus are providing their precepts for making quality; many managers attend several seminars on quality looking for 'cooking books'. Actually, quality is a serious and difficult business; it has to become an integral part of management. Too many companies are well behind the desired level of quality management practices. Managers need to learn and put into practice quality ideas. Therefore, some important principles are: relationship between competitiveness and quality, management and quality, management by if … then … else, scientific approach, intellectual honesty, quality integrity, the three quality identities, the rational manager, TQM2 , FAUSTA VIA, etc.