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Articles

Evolution of business physiology in the wine industry: insights from the Stra.Tech.Man Scorecard in the Cephalonian Robola sector

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Pages 210-231 | Received 09 Dec 2022, Accepted 29 Jun 2023, Published online: 04 Sep 2023
 

ABSTRACT

This study explores the physiological evolution of entrepreneurship in the Robola PDO wine sector in Cephalonia, Greece, utilizing the Stra.Tech.Man Scorecard as a diagnostic tool. Focusing on micro-firms producing and marketing the Robola PDO wine variety, the research provides insights into the executives’ self-assessments of their strategic, technological, and management adaptation efforts from 2017 to 2021. The findings indicate that these firms exhibit a strong strategic ambition to improve their competitiveness, but encounter obstacles in technology and networking operations, as well as limitations in developing their human resources and their overall management methodologies. Furthermore, the study reveals that the companies’ innovation potential was enhanced during the COVID-19 pandemic. The study highlights the potential for developing a sophisticated regional wine brand and underscores the role of innovative entrepreneurs and government support in fostering a competitive and sustainable entrepreneurial ecosystem.

Acknowledgments

We express our heartfelt appreciation to the two anonymous reviewers and the assistant editor for their insightful feedback and scrupulous attention, which considerably strengthened this research’s theoretical basis. Their expert guidance and constructive critique greatly enhanced the quality and rigor of our work. Additionally, we thank Mr. Repousis Ioannis for his valuable support in gathering interview data.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Notes

1 All raw data are stored in spreadsheets, which are available to interested researchers upon request.

 

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