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Original Articles

Responses to work intensification: does generation matter?

Pages 3578-3595 | Published online: 13 Feb 2012
 

Abstract

Work intensification can be an organisational tool to increase the productivity of an existing workforce. We investigate employee reactions to three levels of sustained extensive work intensification (long work hours over two consecutive time periods) of the two most prevalent generational groups in the labour market: Generation X and Baby Boomers. Boomers have been characterised as ‘workaholics’ who ‘live to work’, while Gen Xers are ‘slackers’ who ‘work to live’. We investigate, using a nationally representative sample of employees, whether these generational differences in work attitudes impact employee reactions (measured by employee reports of job satisfaction and work–life balance) to sustained extensive work intensification. The results show that perceptions of job satisfaction and work–life balance are reduced by sustained extensive work intensification but the differences between the two generations are minimal, suggesting that organisations do not need to tailor their employment practices to fit the work values of different generations.

Acknowledgements

This paper uses the data in the confidentialised unit record file from the Department of Family and Community Services' (FaCS) Household, Income and Labour Dynamics in Australia Survey, which is managed by the Melbourne Institute of Applied Economic and Social Research. The findings and views reported in this paper, however, are those of the author and should not be attributed to either FaCS or the Melbourne Institute. Thanks to Maria Rotundo (University of Toronto) for her assistance in the preparation of this paper.

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