A bibliometric review of the omnichannel logistics literature

ABSTRACT

The emergence of omnichannel logistics has led to fundamental changes in traditional e-commerce, retail, and consumer decision-making processes. Due to its crucial effects, the subject of omnichannel logistics has been frequently discussed in the literature in recent years. However, there is a need to clearly define at what level in the field of omnichannel logistics have been conducted and the themes on which they have been based. The aim of this study is to present an extensive and concise literature review on omnichannel logistics and to analyse the thematic evolution of the omnichannel logistics field. The study used bibliometric techniques to explore research trends in the field of omnichannel logistics. Employing SciMAT and VOSviewer software, the study analysed 156 articles from Web of Science journals. These research articles cover the 2016–2022 period. The analysis allowed exploring the dynamics in different years and identifying main/sub-themes. The findings highlighted the themes that are still in the maturation process. These themes are retail, service quality, omnichannel management, city logistics, warehousing, e-commerce and supply chain. This study presents a holistic picture of omnichannel logistics and introduces the themes related to retailer behavior and logistics process to the literature. Researchers can further their studies by considering prominent keywords in omnichannel logistics management. In this sense, the study offers beneficial implications for academics.In addition, the results of the study reveal the direction of the sectoral trends and the trend in the field of omnichannel logistics. In this sense, it offers a roadmap to businesses and sector employees in determining their strategies.

KEYWORDS:

• Omnichannel
• omnichannel logistics
• bibliometric analysis
• SciMAT
• Vosviewer

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

İlknur Tanriverdi

İlknur Tanrıverdi, works as an Assistant Professor at the Department of International Trade and Logistics, Faculty of Ömer Seyfettin Applied Science, Bandırma Onyedi Eylül University, Türkiye. Her research interests are logistics, distribution, international marketing and supply chain.

Hatice Aydın

Hatice Aydın, works as an Associate Professor at the Department of Public Relations and Advertising, Faculty of Ömer Seyfettin Applied Science, Bandırma Onyedi Eylül University, Türkiye. Her research interests are marketing, distribution, consumer research and digital marketing.