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Abstract
The popularity of noni juice is increasing globally. As such, knowledge of its nutritional properties is needed to make informed decisions regarding its use. This industry-wide mineral profile was determined by analyses of 177 brands of commercial noni juice according to a modified Association of Official Analytical Chemists protocol. A large degree of variability was found in the concentrations of nine minerals. While potassium was found to be the most prominent mineral, its concentration in most commercial brands is of minor nutritional significance. The wide variability among the many brands of commercial noni juice precludes the assumption that all are the same. Many have a different nutrient profile to that published by the European Union for Tahitian Noni® Juice. Such variances may thus require consumers, dieticians, and other healthcare professionals to obtain unlabelled nutrient information from manufacturers.