ABSTRACT
NFTs, non-fungible tokens, can represent ownership of unique things based on a relatively new technology of blockchain (ethereum.org). Because of this mechanism, people use NFTs to sell, share and transfer various rights of digital media or tangible objects. Generally, museums, which tend to be risk-averse, are slow to examine or utilize NFTs. This paper discusses the current use cases of NFTs in the museum sector addressing both benefits and challenges that come with museum NFT use to answer how NFTs can be better utilized in the future. Despite a number of challenges, NFTs are untapped resources that could have a wider application for museums. Using the theory of the commons, this paper further develops a model for a common pool of NFT sharing based on the fair use doctrine of copyright and open access model among global museums that are willing to participate, where they can share their NFT collections digitally.
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No potential conflict of interest was reported by the author(s).
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Yuha Jung
Yuha Jung, PhD, is an Associate Professor and the Director of Graduate Studies of Arts Administration at the University of Kentucky. She studies museums and social and cultural justice issues around the arts and cultural organizations and teaches financial management and organization theories for arts organizations at undergraduate and graduate levels. She is also an associate editor for the journal Museum Management and Curatorship and a board member of the Association of Arts Administration Educators as well as the Bann Yun Lexington Korean Cultural Center. She co-edited a book, Systems Thinking in Museums: Theory and Practice (2017) and published a monograph, Transforming Museum Management: Evidence-Based Change through Open Systems Theory (2022).