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Gender, Place & Culture
A Journal of Feminist Geography
Volume 25, 2018 - Issue 7
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Ungendering Europe: critical engagements with key objects in feminism

Resisting popular feminisms: gender, sexuality and the lure of the modern

Pages 963-977 | Received 15 Apr 2017, Accepted 14 Nov 2017, Published online: 02 Mar 2018
 

Abstract

This article tracks discursive and political use of gender and sexual equality in nationalist and popular accounts of feminism, focusing on the ways in which such discourses produce a particular linking of time and space in the articulation of ‘the Modern’ in both colonial and postcolonial contexts. It further explores the increasing popularity of feminism in some media and celebrity contexts that have historically been so hostile to it, asking for care in tracking how and under what conditions feminism is cited as ‘universally desirable’ in light of this history. I suggest that feminism is partly reframed in this way insofar as it is newly sutured to femininity rather than masculinity, but also to singular rather than multiple or intersectional understandings of women’s oppression. A related claim of this article is that this shift of affective association with feminism is only possible when that singular cause of gender oppression is firmly understood as sexual oppression. I will be suggesting that if feminism is understood primarily or even only a fight against sexual oppression by men then the oppositional gendered roles that allow for its tethering to nationalism remain intact yet simultaneously obscured. In conclusion the article calls for an appreciation of feminism as a minority pursuit attentive to multiple power relations and histories.

Acknowledgements

Thanks to Mia Liinason and Erika Alm for their work on this issue, and Pamela Moss for her attentive editing that really transformed this piece. Thanks are due to the LSE and Department of Gender Studies for financial support to enable a writing retreat to turn this article from a conference paper to a fuller offering.

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