Assessing the intention of land trust representatives to collaborate with tourism entities to protect natural areas

Abstract

Environmental degradation and dwindling natural areas can negatively impact a destination's image. Nonprofit land trusts have become important organizations in the US conservation movement and elsewhere. Their method of negotiating with landowners to protect land, yet leave the land in private ownership and on the tax rolls, is often popular with the public and local governments. This study explains how land trusts operate. It measured the collaboration potential between land trusts and tourism entities in the US, from the land trust representatives’ point of view, by embedding six propositions considered necessary for collaboration into the theory of planned behavior. An email survey of land trusts in the US yielded 279 usable replies. Approximately 71% of the representatives’ intention to collaborate was accounted for, with opinions of peers (subjective norm) providing the most influence; 64% of the representatives’ attitude toward collaboration was identified. Land trusts were found to be able and willing to provide an efficient, economical method of protecting the landscape, while working with tourism entities that could provide financial support, promotion and increased awareness of the importance of natural areas to both local population and tourists.

衡量土地保护协会代表者和旅游实体合作来保护自然区域的意图

环境退化和萎缩的自然地区会反面地影响一个目的地的形象。非赢利的土地保护协会在美国和其他地方的保护进展中是非常重要的组织。他们与土地拥有者进行协商来保护土地，同时保证土地还是处于私有化并有交税。这样的方法在民众和当地政府中非常受欢迎。该研究解释了土地保护协会是如何运营的。文章通过了土地保护协会的代表的看法，并且同时考虑对理论和实际行为结合重要的六大主张，来衡量了土地保护协会和美国的旅游实体合作的可能性。对美国土地保护协会的电子邮件调查收到了279份有效问卷。大概71%的代表的合作意图被计算在内，其中同行的意见（主观规范）是起到最重要的影响。64%的代表关于合作的态度被确认。研究发现土地保护协会能够并且愿意提供一个有效的，经济化的保护景观的方法，而与旅游实体一起工作能够提供经济支持，宣传，和提高当地人群和旅游者对自然地区的重要性的认识。

Keywords:

• sustainable tourism
• land conservation
• collaborative planning
• theory of planned behavior
• conservation easement
• land trust

关键词:

• 可持续性旅游
• 合作性规划
• 保护缓和
• 土地保护协会
• 规划行为理论
• 土地保护