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Abstract
Consistent communication of tourism policies by tourism ministers might raise public and industry awareness and promote support for sustainable tourism. The statements made by ministers contain messages that can inform the public and industry stakeholders, and potentially, these statements can draw attention to sensitive issues and bring about changes in practices that encourage sustainability in the tourism industry. Analyzing the statements of the five most recent tourism ministers in Turkey, delivered between 2001 and 2009, this study identifies the ministers’ priorities for tourism and compares them with the tourism policy objectives set out in Turkey's Tourism Strategic Action Plan. Further comparison is undertaken to see whether priorities changed within and between governments. The results of the content analysis indicate that the statements of the Turkish tourism ministers were economically driven and growth-oriented, and that there were inconsistencies between the ministers’ priorities and the corresponding policy objectives in the national tourism strategy. While the period between 2001 and 2009 saw changing governments and ministers, the different ministers emphasized an almost identical set of priorities. Implications are discussed for public awareness of tourism policies and for sustainable tourism.
旅游部长的年报：是可持续性旅游的政策实施手段吗？
旅游部长们对旅游政策的不断交流可能会提升公共事业和产业里对可持续性旅游的认识和支持。旅游部长的报告包括通知公共事业和产业的相关人员的信息。这些报告能潜在地引起对敏感事件的关注，并且对鼓励旅游业中的可持续性带来实际意义上的改变。通过分析从2001年到2009年间土耳其最近的5位旅游部长的年报，该研究确认了部长们对旅游的优先考虑，并且对比了在土耳其战略旅游行动规划里设立的旅游政策目标。文章更多的对比为了研究政府里外的优先考虑的事件改变。内容分析的结果暗示土耳其旅游部长们的年报是以经济来驱使的和以增长为主的。部长们优先考虑的和国家旅游战略中的相关政策目标之间的不一致也在文中分析到。虽然在2001年到2009年间能看出不断变化的政府和部长，但不同的部长的发展重点几乎是一致的。文章还讨论了对可持续性旅游政策的政府的意识的暗示。