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Abstract
Studies exploring the impact of environmental interpretation on visitors’ conservation knowledge, attitudes and behaviour often measure impacts as visitors exit tourism sites. For ease of measurement, their intentions are often used as indicators of behaviour change. Recent longitudinal studies suggest that intentions may be poor indicators of long-term behaviour change. This study examines both the behavioural intentions and the long-term conservation behaviour of 100 Australian families participating in a wildlife viewing experience. Respondents who reported being negatively or positively emotionally involved in the experience were more likely to indicate an intention to change their behaviour. New ideas about animals and their habitats were also significantly correlated with the development of positive behavioural intentions. Three months later, for 10 of the 13 conservation behaviours explored, the majority of respondents who intended to increase their participation did not. Implications for using intentions as an indicator of programme effectiveness are discussed. The importance of providing post-visit support that incorporates specific strategies, localised examples, petitions and activities to help visitors convert their intentions into behaviour prior to their enthusiasm waning is highlighted. Suggestions are made for more longitudinal studies in this area.
衡量观看野生动物的影响：正面的目的和保护行为长期改变相对等吗？
探讨环境诠释对参观者的保护知识态度和行为的影响的研究经常在参观者走出旅游地的时候衡量影响。为了衡量的方便，他们的目的被经常用于行为改变的指标。最近的纵向研究建议目的可能对长期行为改变并不是好的指标。该研究检验一百个澳大利亚家庭参与一个野生动物观赏经历中的行为目的和长期保护行为。在回复者中，那些被发现对该经历有情感上负面或正面的影响的更容易显示出一种目的来改变他们的行为。关于动物和它们的栖息地的新想法与正面的行为目的发展是重要相关的。三个月后，在13种保护行为中的10种有被讨论，大部分的那些提升他们参与的回复者并没有做到。对于提供能包含特定战略，地域化的例子，请愿书和活动来帮助参观者在他们的热情减退前将他们的目的转成行为这样的参观后支持的重要性是毋庸置疑的。文章在该范围内对更多的纵向研究提出建议。