Application of internal environmental locus of control to the context of eco-friendly drone food delivery services

Abstract

This study was designed to apply the concept of internal environmental locus of control (INELOC) to the context of eco-friendly drone food delivery services. In particular, this study examined how four subdimensions of INELOC, namely, green consumers, activists, advocates, and recyclers, affect anticipated emotions, such as positive and negative anticipated emotions. In addition, the effects of positive and negative anticipated emotions on intention to use were proposed. A research model with 10 hypotheses was developed and tested on the basis of theoretical relationships using 324 samples collected in South Korea. Data analysis results indicated that all four subdimensions of INELOC significantly affect positive anticipated emotions. Meanwhile, only green consumers and advocates significantly affect negative anticipated emotions. Lastly, significant relationships were found between anticipated emotions and intention to use.

Keywords:

• Eco-friendly
• Drone food delivery services
• Internal environmental locus of control
• Anticipated emotions
• Behavioral intention

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Jinsoo Hwang

Jinsoo Hwang is an associate professor in the College of Hospitality and Tourism Management at Sejong University, Korea (http://home.sejong.ac.kr/∼jhwang/). Dr. Hwang has published in various professional journals. He specializes in hospitality and tourism marketing.

Jin-soo Lee

Jin-Soo Lee is an associate professor affiliated with the same institution of the first author. His research interests are related to convention, exhibition, and special events.

Jinkyung Jenny Kim

Jinkyung Jenny Kim is an Assistant Professor in the School of Hotel and Tourism Management at Youngsan University, Korea. Her research interests include sustainable tourism, and hospitality and tourism marketing. She has published in various top-tier hospitality and tourism journals.

Muhammad Safdar Sial

Muhammad Safdar Sial is an Assistant Professor in the Department of Management Sciences at COMSATS University Islamabad. His research interests include eco-tourism and cross-cultural studies.