Research and development of animation derivatives marketing strategies based on the analysis of consumer demand

Abstract

In this paper, cartoon derivative products consumer market, consumer behavior, and the determined animation derivatives market space have been analyzed based on the Multiple regression models and methods of factor analysis. Specifically, we selected youth groups and non-selected youth groups in five cities as the research object from questionnaire survey, by different groups of domestic and foreign animation derivatives recognized degree. The analysis of the problems of animation derivatives on the basis of research result, put forward views and suggestions on the future development of the derivatives market and cartoon animation industry. By the results of experiments, it can be provided guidance to companies on how to develop animation derivatives.

Keywords:

• Multiple regression models
• Factor analysis
• Animation derivatives
• Consumer demand

Mathematics Subject Classification:

• 62P05
• 62P20
• 62J99
• 62Q05