Abstract
A topological model of an online auction market is a simultaneous graphical display of all the dimensions of its relevant database, providing a geometrical shape as a visually descriptive statistics of the market at any particular instance of its development. In particular, various dimensions were identified for constructing a multi‐attribute dichotomy that can help discern relative advantages to buyers and sellers, using only available, operational data, and without expert knowledge of the items involved or the prices attained. With a reference subset of prejudged cases, the configuration of the dimensions and the angles among them can be optimized for a topology that maximizes the resolution of such dichotomies. The approach is illustrated in a global comparative study of four markets in five countries. It can be a useful tool for data mining and visualization in the design, study, and analysis of online auction markets.
ACKNOWLEDGEMENTS
This work is partially supported by the Hong Kong RGC Competitive Earmarked Research Grant (CERG) Award: HKU 7126/05E. Nicole Man and Christina Yuen provided able assistance at critical junctures of this project. The comments by two anonymous reviewers led to substantial improvement in the presentation of this material.