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Abstract
Over the past ten years the use of the World Wide Web has changed significantly. Building a site that meets customer requirements requires a deep understanding of what different types of customers want to accomplish online. User information satisfaction instruments and use quality models have to be renewed as the Web has changed the way users and organizations interact with information systems (Lindroos Citation1997). An efficient and scalable e‐commerce environment is one of the primary keys to success. The purpose of this research is to propose a model of Web success for individuals (users), and then assess the individual impact of the Web in relation to the proposed factors. From a sample of 188 subjects, the results of the model show that the individual impact of the Web is influenced by its usefulness and the content/timeliness. In this study, usability of the Web is influenced by temporal dissociation, enjoyment and control but not by race, age, gender or institution‐based trust, while cognitive absorption is influenced by playfulness but not by personal innovativeness.
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Notes
1. We would like to thank an anonymous reviewer for good suggestions on the analysis, which have been incorporated into the paper.
2. Before each section of questions, a set of directions was provided. For example, the Individual Impact questions stated the following: ‘Please mark the response which best describes your performance when using the Web.’