Empowerment and Exploitation: Gendered Production and Consumption in Rural Greece

Abstract

Globalization alters socio‐cultural patterns in many developing societies. For example, men and women typically work in new ways, sometimes to fulfill changing consumption desires. Women in developing societies who bring money or valued purchases into the home may experience improved status, particularly in a globalizing economy where increased income enables the purchase of new consumer goods. However, as suggested in this video, women in developing societies often find themselves still fulfilling traditional roles in both production and consumption. Women in the Greek island village of Sami face an increasingly complex situation as they undertake expanded economic roles through tourism while simultaneously responding to societal expectations of propriety and gendered subordination. This video portrays the changing socioeconomic landscape of Greek women in the context of tourism.

Keywords:

• Tourism
• Gender
• Women
• Greece
• Development
• Globalization