https://orcid.org/0000-0002-4597-9836
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ABSTRACT
The aim of this article is to review and reflect on the factors defining the expected benefits that have influenced the implementation of digital mediation initiatives in publicly funded museums over the course of the last 20 years. The expectations directed towards digital museum mediation are established by taking a closer look at Danish cultural policy implementation and socio-technological development. Examples from a review of cultural policy documents, funding applications and reports, supplemented by articles from a museum practice journal illustrate trends and developments in digital museum mediation. This article identifies a development of digital museum mediation in three phases, from providing access to digitized cultural heritage to more user-oriented communication strategies such as personalization and participation. The analysis shows that, in a cultural political context, the adoption of digital mediation in institutions is part of a higher strategy where technological development acts as a catalyst for innovation in the cultural sector.
Disclosure statement
No potential conflict of interest was reported by the author.
Notes
1. All the quotes in this article have been translated by the author.
2. Formerly Kulturstyrelsen (2012–2016) and Kulturarvsstyrelsen (2002–2012).
3. The definition of digital projects here was: ‘projects where the museum has supplemented the physical exhibitions with separate, independent mediation initiatives on the Internet, local networks, mobile phones or other digital platforms’ (“Danske Museer i Tal” Citation2010, 42) .
5. http://mmex.dk/.
Additional information
Notes on contributors
Eva Pina Myrczik
Eva Pina Myrczik PhD is a scholar on the topic of Digital Museum Mediation in Denmark.