The Construction of the Mobile Experience: the Role of Advertising Campaigns in the Appropriation of Mobile Phone Technologies

Click to increase image sizeClick to decrease image size

Additional information

Notes on contributors

Juan Miguel Aguado

Juan Miguel Aguado holds a PhD in Communication Studies from Complutense University of Madrid (Spain) and postgraduate qualification in Social Research from the Institute of Philosophy and Sociology, Polish Academy of Sciences (Warsaw). He is a member of the International Research Committee on Sociology of Communication, Culture and Knowledge (RC14) at the International Sociological Association (ISA). Presently he is Professor of Communication Theory in the School of Communication and Information Studies at the University of Murcia (Spain). He researches and publishes on experiential mediation and mediatized cultures. Correspondence to: Juan Miguel Aguado, Facultad de Comunicacion y Documentacion, Universidad de Murcia, Campus de Espinardo s/n. 30100, Murcia, Spain. [email protected]

Inmaculada J. Martínez

Inmaculada J. Martinez holds a PhD in Communication Studies from Complutense University of Madrid (Spain) and a postgraduate qualification in Business Management from the Know How Business School in Madrid. She has taught advertising strategies and theory at universities in Madrid, Portugal and Brazil. She is Professor of Advertising Theory in the School of Communication and Information Studies at the University of Murcia (Spain). Her research and publications focus on identity stereotypes in advertising and corporate communication in new technology environments.