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ABSTRACT
For the past few years, Romanian society has been involved with a strong opposition movement against the governing party which, using various pretexts, tries to pass legislative measures to help various high-ranking officials escape criminal charges. This opposition takes the form of actions both online and offline, and is characterized by bursts of emotional messages from both sides. This paper will analyse two such instances which differ in terms of their content, targets and strategies, communication channels, and patterns of viralization using two distinct types of emotional configurations: native emotions – those created and circulated within a particular group with shared emotions, and those created by a party and circulated within its opposing counterpart. The article will examine how the emotion is created, how it coagulates it target public, and how the emotional content viralizes and produces additional reactions employing a methodology relevant to media epidemiography.
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Adrian Stoicescu
Adrian Stoicescu is a lecturer with the University of Bucharest, Faculty of Letters, Department of Cultural Studies. He got his PhD from the University of Bucharest defending a dissertation on the reflection of gender relations in the Romanian oral epics and as was a postdoctoral fellow with the Romanian Academy researching the digitization of traditions and the making of the online `traditional` identities. He teaches folk culture, cultural anthropology and digital anthropology.