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ABSTRACT
This research conducts a multimodal critical discourse analysis of social media posts by Oil Sands Strong (OSS), examining their role in advocating for resource extraction through the use of “petro-nationalism” discourse. The analysis uncovers three key aspects: First, the posts employ multimodal semiotic resources to create dichotomies and blend nationalist and xenophobic discourses with energy discourse. Second, they integrate diverse multimodal symbolic elements from various discursive frameworks to forge a collective identity for the local Canadian community. Lastly, the posts stigmatize foreign oil producers, new energy industries, and environmentalists, employing multimodal symbols to obfuscate the argument's focal point and generate a hybrid discourse. Through visual symbols, assertive text, and argumentation of topoi, the posts present an exaggerated and distorted image of petro-nationalism. The study concludes that these multimodal posts aim to reshape Canadian energy politics, promote biased sentiments, exploit cultural prejudices, and formulate petro-nationalism narratives for resource extraction advocacy.
Acknowledgement
We would like to express our gratitude to editors and anonymous reviewers for their extraordinarily helpful comments. All posts featured in this article were taken from Facebook accounts.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Notes
1 The above information is from OSS official website. https://oilsandsstrong.com/.