Abstract
E. H. Gombrich (1909–2001) was almost certainly the most broadly known art historian of the 20th century, and his scholarly work has influenced researchers in many domains. Among psychologists, Gombrich's impact has been greatest in the area of visual perception, largely through the ideas articulated in his book Art and Illusion (1960). His influence on creativity research has been far less profound, although his writings include numerous (although often indirect) discussions of fundamental aspects of creative processes. This cognitive–historical case study investigation aimed to understand how Gombrich achieved a rich, and sometimes prescient, understanding of creativity without emphasizing it as an explicit focus of his scholarship. I argue that Gombrich's cognitive style and multidisciplinary forays led him to emphasize and integrate a particular set of principles that are often underemphasized in contemporary creativity research. Gombrich's foci, on understanding individual creators, continuity with tradition, expert knowledge, feedback, evaluation, and learning, are highly relevant to the study of creativity and represent a stimulating challenge to investigators.