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Abstract
This research examined an important applied question: whether viewing ambient green (relative to red) on the wall of a workspace would facilitate creativity. A methodologically sound experiment revealed no influence of green on creativity. Care must be taken when interpreting a null result, but these data do not provide support for the presence of a relation between ambient green and creativity. This research also highlights the need for more research in the area of ambient color and psychological functioning, and the need for caution regarding the tendency to move to real-world recommendations before a firm empirical base is established.
Additional information
Funding
This research was supported by funding from the Valspar Color Institute of the Valspar Corporation, a global leader in the paint and coatings industry (UR award number 056099-002). The views expressed herein are those of the author and are not necessarily those of The Valspar Corporation.