Coping with the Media at the Vancouver Winter Olympics: “We All Make a Living Out of This”

Abstract

The purpose of this study was to examine the journalist-athlete relationship at a major competitive event to better understand how the media may be perceived as a source of strain and how elite athletes cope with the media demands. Ten participants were interviewed after the 2010 Vancouver Olympic Winter Games. Intrusive questioning may negatively affect and influence the athlete's preparation for events. The use of coping strategies to deal with the media demands and reporting becomes important. In addition, the team support personnel should employ mastery motivational strategies to keep the athlete task involved.