Collective action and the single text

Abstract

Students of rhetoric should be familiar with concepts useful in the critical analysis of movement discourse. Illustrating these concepts is a formidable task since the discourse of any one movement is extensive and diverse. In addition to employing current approaches to movement study, instructors should illustrate certain movement‐specific concepts by reference to ideomemes. Examination of George S. Counts’ rhetorical strategy in Dare the Schools Build a New Social Order illustrates the nature and importance of the concepts, type and stage.