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Southern Speech Communication Journal Volume 47, 1982 - Issue 3
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Original Articles

From ambiguity to dogma: The rhetorical symbols of Lyndon B. Johnson on Vietnam

Cal M. Logue Professor of Speech Communication, and Director of the Public Communication Division, University of Georgia
&
John H. Patton Associate Professor of Speech, Louisiana State University
Pages 310-329 | Published online: 01 Apr 2009
 
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Abstract

The authors analyze and evaluate President Johnson's casting of political policy into evocative symbols, the invention and operation of those rhetorical forms, the resulting conflict over the symbolization of the Vietnam War, and the theoretical and ethical implications of those rhetorical choices.

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