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ABSTRACT
This paper investigates the patterns of adoption of mobile money in emerging and developing countries. Mobile money is a mobile-based service, which provides access to low-cost financial services for people excluded from the banking system. It is designed to overcome the difficulties related to entering the banking system and the unavailability of banking infrastructure. Drawing on macroeconomic comparative and case study analysis conducted by practitioner experts, this study takes a wide macroeconomic approach to the adoption of mobile money adoption in 2011 and 2014, based on the alternative strategy of cluster analysis. We exploit the new technology diffusion frameworks to evaluate dissimilarity among groups of countries with similar levels of adoption of mobile money. We investigate whether adoption of mobile money services are highest in countries where access to formal banking services is lowest. Our analytical results support the predictions in the technology diffusion literature and nuance the potential of mobile money as a tool to counter banking exclusion.
Disclosure statement
No potential conflict of interest was reported by the author.
Notes
1. UNCTAD, Afghanistan (2011), Burundi, Rwanda, Tanzania and Uganda (2012); GSMA (2014), Côte d'Ivoire; GSMA (2012), Thailand.
2. mPAY Managing director (2011), Thailand.
3. UNDP, Burkina Faso, Xacbank Mongolia (2011); NAWC, Morocco (2011); CGAP (2012), Senegal.
4. MTN Sustainability report (2011), Benin, Liberia and Zambia; France Telecom Overview of business (2011), Mali.
5. Mobile Money APAC 2012 conference, Mongolia; IFC (2012), Paraguay.