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Abstract
In recent years, Facebook has become the most popular of social networking sites (SNSs). Due to its increasing popularity and rising number of its users, the phenomenon of Facebook has aroused academic interest as well. There has been a growing number of studies on this subject. The aim of this article is to present the main trends in Facebook research and to provide an overview of major empirical findings. Among the most intensively explored topics in Facebook research, studies that concentrate on personality and individual differences among users, the role of self-efficacy, and motivation for using that specific SNS were identified. There is also a growing trend in empirical studies that focuses on testing advanced theoretical models of Facebook usage determinants. Technology acceptance model, presented in this article, is one of the most often used among them. This kind of approach may serve as a suggestion for a methodological conceptualization in the future confirmatory research on Facebook.