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Original Articles

A Qualitative Study of Stakeholders’ Perspectives on the Social Network Service Environment

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Pages 965-976 | Published online: 13 Oct 2014
 

Abstract

More than 2 billion people are using the Internet at present, assisted by the mediating activities of software agents that deal with the diversity and complexity of information. There are, however, ethical issues due to the monitoring-and-surveillance, data-mining, and autonomous nature of software agents. Considering the context, this study aims to comprehend stakeholders’ perspectives on the social network service environment to identify the main considerations for the design of software agents in social network services in the near future. Twenty-one stakeholders, belonging to 3 key stakeholder groups, were recruited using a purposive sampling strategy for unstandardized semistructured e-mail interviews. The interview data were analyzed using a qualitative content analysis method. It was possible to identify 3 main considerations for the design of software agents in social network services, which were classified into the following categories: comprehensive understanding of users’ perception of privacy, user type recognition algorithms for software agent development, and existing software agents enhancement.

Additional information

Notes on contributors

Hojung Kim

Hojung Kim is a Ph.D. student at the School of Engineering and Design. His research focuses on the role, impact, and ethical issues of software agents in social network services to suggest possible benefits of the software agents through identifying users’ behavior, usage patterns, needs, and perception of privacy.

Joseph Giacomin

Joseph Giacomin is a Professor and Director of the Human Centred Design Institute, lecturing in Human Factors and specializing in Human-Centered Design, Perception Enhancement, and Energy Sixth Sense.

Robert Macredie

Robert Macredie is a Professor of Interactive Systems at the School of Information Systems, Computing and Mathematics. His research interests include human–computer interaction, information systems, and virtual environments.

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