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Abstract
An ethnographic study was conducted on the viewing behavior of interactive TV (iTV). Several interesting findings emerged. First, some participants still preferred the inefficient but simple channel +/–buttons, rather than using the more efficient but complex electronic program guide. Thus, both efficiency and simplicity should be considered to improve channel-searching methods. Second, family members became irritated with one another if they did not have the same taste in programs. Remedying this situation would require a personal device for iTV. Third, parents had concerns about their children viewing too much TV. Addressing this problem requires an effective way of giving children natural motivation for voluntarily controlling their TV viewing time. Based on the findings, new and innovative TV functions were suggested.
Notes
1 The search terms were generated by combining TV, Digital TV, EPG, interactive service, watching behavior, user needs, user requirement, user experience, user satisfaction, ethnography, qualitative research, human factor, interview, user interface, human–computer interaction, smart home, and future home.
2 Viewers’ habit of switching channels during commercial breaks to avoid advertising is called “channel zapping” (Heeter & Greenberg, Citation1988; Moriarty & Everett, Citation1994; Siddarth & Chattopadhyay, Citation1998; van Meurs, Citation1998).
3 Sky+ includes a Personal Video Recorder in addition to the normal package. The Personal Video Recorder has recording and recommendation features.
Additional information
Notes on contributors
Jisoo Park
Jisoo Park is CEO of k-app Co., Ltd., Republic of Korea (www.k-app.kr). He was an assistant professor at the department of emotion engineering at Sangmyung University from 2011 to 2013 and at the department of design at the School of Visual Arts, Korea National University of Arts from 2004 to 2010. He was a research fellow at the department of psychology at the University of York, U.K. from 2003 to 2004.