An Empirical Analysis of Factors Influencing M-Shopping Use

Abstract

With the wide popularity of mobile devices such as smartphones and tablets, mobile shopping, which can be conducted anytime and anywhere, has received increased attention and strengthened beyond expectations. This study investigates the factors influencing the use of mobile shopping (m-shopping) value from personality, usability, and technology perspectives. The m-shopping value that users experience during m-shopping can be divided into utilitarian value and hedonic value. The results show that personalization, self-efficacy, intimacy, simplicity, mobility, and connectivity have considerable influence on m-shopping value. More specifically, the personalization, simplicity, and connectivity of m-shopping influence utilitarian value, as well as hedonic value and shopping value, influences m-shopping use.

Additional information

Funding

This work was supported by the 2013 Yeungnam University Research Grant.

Notes on contributors

Changsu Kim

Changsu Kim is an associate professor at School of Business, Yeungnam University in South Korea. He received his PhD in Information Systems from London School of Economics (LSE) in the UK. His research interests include mobile shopping and digital business.

Wen Li

Wen Li is a graduate student majoring in Management Information Systems at School of Business, Yeungnam University in South Korea. Her current research interests include mobile shopping, utilitarian and hedonic value of e-commerce, and mobile social network service.

Dan J. Kim

Dan J. Kim is a professor at University of North Texas and an international scholar at Kyung Hee University in South Korea. His research interests are in multidisciplinary areas such as information security and privacy, information assurance, mobile commerce, and trust in electronic commerce. His research work has been published or is forthcoming in more than 120 papers in refereed journals, book chapters, and conference proceedings.