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ABSTRACT
An experimental investigation into the role of interaction in user experience (UX) with a controlled manipulation of interactivity features (e.g., avatars, interactive video) in a university information website is reported. The more interactive version had better affect and hedonic ratings, even though its perceived usability was worse. Analysis of qualitative data showed users were attracted to the interactive features, although they complained about poor usability. The results of the experiments are discussed to consider the role of interactivity in UX and the differences between users’ quantitative judgments of UX and their comments on interactive features, which reveal different perspectives.
Funding
Jenny Hart was supported by an EPSRC doctoral research scholarship.
Notes
Additional information
Funding
Notes on contributors
Alistair Sutcliffe
Alistair Sutcliffe retired from the University of Manchester in October 2011; however, he continues his research as a visiting professor in University College London and the University of Lancaster. He has over 250 publications including five books and several edited volumes of papers.
Jennefer Hart
Jennefer Hart is a research fellow at the Open University with research interests in human–computer interaction and user experience.