ABSTRACT
The academic community has accumulated rich knowledge on key mobile payment service (MPS) characteristics that significantly influence consumer adoption. However, a principal assumption underlying the extant literature is that consumers work within a rational decision-making paradigm when making MPS adoption decisions. There is little MPS adoption research that empirically tests consumer adoption behavior from the alternative decision-biases perspective. Our findings demonstrate that MPS adoption behavior is a result of interactions between MPS characteristics and situational factors (i.e., purchase intention and time pressure). Further, our findings suggest that consumers’ decisions on MPS adoption do not necessarily adhere to rational behavior expectations and there are boundaries to conditions where rational MPS adoption decisions apply. Lastly, our findings reveal that situational factors interactively influence MPS adoption decisions.
Acknowledgments
This research is supported by National Natural Science Foundation of China, project number 71402144.
Notes
1. The participating students had been users of Alipay app with the PWP service for some time before the experiment, due to its aggressive promotion on the university campus.
Additional information
Notes on contributors
Xiaogang Chen
Xiaogang Chen is an Associate Professor at Southwestern University of Finance and Economics in China. His research in mobile payments, knowledge management, open source software, and information privacy is published in outlets including the International Journal of Information Management, Information & Management, the Journal of Computer Information Systems, and the Journal of Global Information Technology Management
Libo Su
Libo Su is a doctoral candidate at the School of Business Administration, Southwestern University of Finance and Economics in China. Her research interests include mobile payments, and virtual team cognition and decision making.
Darrell Carpenter
Darrell Carpenter is an Associate Professor at Longwood University. His research in cybersecurity and information privacy is published in outlets including Information Systems Frontiers, Information & Management, the Journal of Computer Information Systems, Computers in Human Behavior, Communications of the Association of Information Systems, and AIS Transactions on Replication Research.