Multi-Device Use: Understanding the Motivations behind Switching between Multiple Devices during a Task

ABSTRACT

Multi-device use has become a popular pattern of device use in recent years. However, empirical studies pertaining to motivations behind intention to use multiple devices have been limited. The objective of this study focuses on answering an essential question: given that heterogeneous devices are available to users, why do users use multiple devices rather than a single device to complete a task? Both Task-Technology Fit Theory and mental workload paradigm are considered to develop eight hypotheses and build the research framework. A trip-planning scenario was designed and used in the questionnaire to understand the factors that motivate users to use multiple devices. A total of 217 subjects completed the questionnaire. The results show that perceived task fit with multi-device use forms users’ attitudes toward and expected satisfaction with multi-device use. Furthermore, users’ attitudes toward multi-device use trigger their intentions to use multiple devices. Additionally, perceived complexity of multi-device use hinders users from perceiving good task fit with multi-device use. Implications for theory, practice, and future research directions are discussed.

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Correction

Notes

1. In their study, perceived task fit with a device is called compatibility, which the authors define as “the degree to which an innovation is perceived as being consistent with the existing values, needs, and past experiences of potential adopters” (Moore & Benbasat, 1991, p. 195).

2. According to the Bradford Networks’ Impact of BYOD on Education’ global survey, 85% of education institutions currently allow some form of Bring-Your-Own-Device (BYOD) on their school networks (Networks, 2013).

Additional information

Notes on contributors

Chi-Wen Chen

Chi-Wen Chen is an Assistant Professor in Information Systems and Operations Management at California State University Dominguez Hills. His work has appeared in the journals including European Journal of Information Systems, International Journal of Electronic Commerce, Internet Research and Journal of Business & Industrial Marketing.

Marios Koufaris

Marios Koufaris is a Professor in Information Systems at the Zicklin School of Business of Baruch College, CUNY. He received a Ph.D. in Information Systems from the Stern School of Business of NYU. His work has been published in multiple journals, including Information Systems Research and MIS Quarterly.