A Quantitative Measurement Model for Persuasive Technologies Using Storytelling via a Virtual Narrator

ABSTRACT

The study of persuasive techniques associated with technology is an important part of behavioral change research in information systems. Applied in areas such as education and healthcare, persuasive messages usually contain guidelines the users must follow in order to reach the targeted new behavior. We are studying the use of storytelling and virtual reality as persuasive methods. Those two techniques appear in several studies, together or separately. We base our study on an analysis of the current literature and a two steps survey combining 528 participants with valid responses. A factor analysis allowed us to develop a model measuring the persuasive effectiveness of storytelling via virtual narrator. This model is based on 31 items and 5 components. In addition, we are also presenting a questionnaire, with specific scoring guidelines, which can be used in any study using storytelling via virtual entity as mean of persuasion.

Notes

1. The datasets generated during and/or analyzed during the current study are available in the Figshare repository, https://doi.org/10.6084/m9.figshare.8148791.

Additional information

Notes on contributors

Guillaume Faddoul

Guillaume Faddoul is an information systems researcher with an interest in human computer interaction and persuasive technology. He is an assistant professor in Information Systems at San Francisco State University. Current research includes the use of augmented reality and virtual reality in social and business settings.

Samir Chatterjee

Samir Chatterjee is a leading researcher in the field of persuasive technology and healthcare informatics; He is a professor in the Information Systems & Technology department at Claremont Graduate University.