https://orcid.org/0000-0002-2685-6435
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ABSTRACT
Automated Vehicle (AV) buses hold great potential, yet it is not clear if Americans will choose to ride them. Trust and attitudes, often influenced by individual differences, are vital predictors of technology acceptance and AVs are no exception. To deepen our understanding of individual differences as they pertain to AV buses, this paper presents the results of a national survey of 401 participants located in the United States of America. Findings from this survey indicate that individual differences influenced trust, attitude, and intention to ride AV buses. Specifically, trust in AV buses differed by individual’s age and bus riding frequencies while attitude toward AV buses differed by individual’s age, ethnicity, and bus riding frequency. Finally, intention to ride an AV bus differed by age, gender, ethnicity, and bus riding frequency. Based on these results, we propose a research agenda that seeks to inform future research on acceptance of AV buses.
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Connor Esterwood
Connor Esterwood is a Ph.D student at the University of Michigan’s school of information and is a member of the MAVRIC as well as a contributor to the University-Based U.S. Army Center of Excellence for Modeling and Simulation of Ground Vehicle Systems located at the University of Michigan (ARC).
X. Jessie Yang
X. Jessie Yang is an Assistant Professor at the Department of Industrial and Operations Engineering, University of Michigan Ann Arbor. She obtained her PhD in Mechanical and Aerospace Engineering (Human Factors) from Nanyang Technological University, Singapore in 2014.
Lionel P. Robert
Lionel P. Robert an Associate Professor in the School of Information and core faculty member of the Robotics Institute both at the University of Michigan. He is the director of the Michigan Autonomous Vehicle Research Intergroup Collaboration (MAVRIC) and an Association for Information Systems Distinguished Member.