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ABSTRACT
Despite a wealth of behavior change theories and techniques available, designers often struggle to apply theory in the design of behavior change technologies. We present the Behavior Change Design (BCD) cards, a design support tool that makes behavioral science theory accessible to interaction designers during design meetings. Grounded on two theoretical frameworks of behavior change, the BCD cards attempt to map 34 behavior change techniques to five stages of behavior change, thus assisting designers in selecting appropriate techniques for given behavioral objectives. We present the design of the BCD cards along with the results of two formative and one summative study that aimed at informing the design of the cards and assessing their impact on the design process.
Acknowledgments
We would like to express our sincere gratitude to [Anonymized for Review] who inspired our work on the Behavior Change Design cards, [Anonymized for Review] and [Anonymized for Review] for their contribution to the graphic design of the cards, and lastly, all participants from the three studies.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Chrysanthi Konstanti
Chrysanthi Konstanti is a PhD candidate in the Department of Communication and Internet Studies of the Cyprus University of Technology. Her research focuses on theory-driven behavior change design, and she seeks to encourage the design community to engage with and develop theory-based behavior change technologies.
Evangelos Karapanos
Evangelos Karapanos is Associate Professor in the Department of Communication and Internet Studies of the Cyprus University of Technology, where he leads the Persuasive Technologies Lab (http:// persuasive.cut.ac.cy). He has a keen interest in longitudinal field trials of interactive technology, with an emphasis recently on behavior change technologies.
Panos Markopoulos
Panos Markopoulos is a computer scientist working in the field Human Computer Interaction. He studied in the National Technical University of Athens and was awarded a PhD in Computer Science at Queen Mary University of London. He is a Professor of Industrial Design at the Eindhoven University of Technology.