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Abstract
The emerging e-commerce is increasingly influenced by consumers’ sense of mobile shopping presence. Understanding correlation and match rules across spatial and temporal scene cues, as well as corresponding behavioral responses from mobile shopping, has become a new hot topic in the behavioral implementation intention theory. This study proposes a model incorporating time submissiveness, perceived visual-spatial crowding, psychological cost, and satisfaction to investigate the influencing mechanism and configuration paths of consumers’ mobile shopping implementation intention. To test the relations, we used a structural equation model (SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The SEM model showed that both psychological cost and satisfaction exerted a positive impact on mobile shopping implementation intention. Time submissiveness and perceived visual-spatial crowding exerted a significant impact on mobile shopping implementation intention through the mediation of psychological cost and satisfaction. The fsQCA method examined the antecedents resulting in high and non-high implementation intention. This study better provides theoretical and practical inspiration for mobile consumers’ psychological characteristics and presence experience exploration.
Disclosure statement
The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper. We thank all editors and reviewers whose comments and suggestions significantly improved the manuscript.
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Notes on contributors
Lin Wang
Lin Wang, is an associate professor of School of Business Administration, Northeastern University, Shenyang, China. His research interests include human factors, information management, and data mining. His work has been published in Electronic Commerce Research and Applications, Asia Pacific Journal of Marketing and Logistics, Library Hi Tech, and other journals.
Xiaoying Wang
Xiaoying Wang, is currently a master student majoring in Management Science and Engineering at Northeastern University, Shenyang, China. Her research interests include electronic commerce and information management.
Zhihua Wang
Zhihua Wang, is currently a master student majoring in Management Science and Engineering at Northeastern University, Shenyang, China. Her research interests include consumer behavior and information management.
Yang Zhao
Yang Zhao, is a lecturer of School of Business Administration, Northeastern University, Shenyang, China. Her research interests include human factors, management psychology and consumer behavior.