The Antecedents of Mobile Banking Adoption among Senior Citizens in Malaysia

Abstract

The use of mobile banking is growing globally. However, the adoption of mobile banking has been sluggish among senior population. Seniors has become a significant market segment in online marketing field, but to date, few studies have investigated adoption of mobile banking by older customers. This study investigated the key factors affecting adoption of mobile banking among senior citizens in Malaysia. An integrated model was developed by assimilating factors from UTAUT2 model along with a factor from personality trait group namely dispositional resistance to change that is a second-order construct. A questionnaire based survey was conducted on seniors aged above 50 who were non-users of mobile banking in Kuala Lumpur (N = 384). The result of structural equation modelling revealed the negative influence of dispositional resistance to change and the positive impacts of performance expectancy, effort expectancy, social influence, facilitating condition and hedonic motivation on seniors’ intention to adopt mobile banking.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Sara Andalib Touchaei

Sara Andalib Touchaei is a PhD holder in Marketing from the University Technology Malaysia and has received her MBA degree from the Pune University in India. Her research interests include but not limited to electronic business, consumer behavior, innovation management and technology adoption.

Noor Hazarina Hashim

Noor Hazarina Hashim is an associate professor in marketing at University Technology Malaysia. Her research interests are electronic business, destination marketing and consumer behavior. She has published in various reputed journals including Journal of Computer Mediated Communication, International Journal of Hospitality Management and Tourism Management.