Abstract
This study consolidates the existing literature and develops a conceptual framework for a holistic understanding of the tourist experience with AI-enabled technologies. It entails performance analysis of scientific actors, thematic analysis, and content analysis of the intellectual structure of the research. The key technologies shaping the tourist experience include service robots, personalized recommender systems, IoT, chatbots, AR/VR, big data analytics, text mining, text analytics, and NLP. The study contributes by offering performance and science mapping in the field of AI for the tourist experience. Accordingly, several future research directions and a consolidated conceptual framework are proposed.
Disclosure statement
No potential conflict of interest was reported by the author(s).
Additional information
Notes on contributors
Rijul Chaturvedi
Rijul Chaturvedi is a doctoral researcher in the area of marketing at the National Institute of Industrial Engineering (NITIE), Mumbai, India.
Sanjeev Verma
Sanjeev Verma is presently working as Associate Professor (Marketing) at NITIE, Mumbai.
Faizan Ali
Faizan Ali is an associate professor in the School of Hospitality and Tourism Management, Muma College of Business, University of South Florida, USA.
Satish Kumar
Satish Kumar is a professor of Finance and Accounting in Indian Institute of Management Nagpur, Nagpur, India.