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Survey Article

Perception and Acceptance of Autonomous Vehicles: Influencing Factors and the Relevance of Subjective Knowledge

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Received 13 Jun 2023, Accepted 11 Dec 2023, Published online: 22 Jan 2024
 

Abstract

Autonomous vehicle technology (AV) is rapidly evolving, and numerous studies have already dealt with influencing factors of acceptance of AVs. Subjective knowledge (SK) has been highlighted as a relevant factor in predicting trust and acceptance. However, it has not been integrated at the model level, which is the aim of the present study. In addition, the present study investigated the increase of SK using an explainer video. In an online study, participants (N = 435) watched a four-minute explainer video about AVs. Before and after the video, participants were asked about their SK about AVs and then completed questionnaires on perceived risk, perceived ease of use, perceived usefulness, trust, intention to use, and personal innovativeness. The results indicate that SK is a crucial factor in improving perception and, indirectly, trust and acceptance of AVs. In addition, the increase in SK depended on the initial SK.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by the German Federal Ministry of Transport and Digital Infrastructure under Grant [19H2204]

Notes on contributors

Verena Staab

Verena Staab is a researcher at the University of Duisburg-Essen, Chair of General Psychology: Cognition and holds an MSc in Applied Cognitive and Media Science. Her research focuses on mental workload in Human-Machine Interaction, as well as User Experience and Usability of new Technologies and Robots.

Magnus Liebherr

Magnus Liebherr is a postdoctoral researcher at the University of Duisburg-Essen. His research delves into different aspects of human-machine interaction, leading various global projects. As a recipient of the Karolinska Institute 2020 Fellowship, he shares his expertise in psychology and human factors through teaching at various institutions.

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