So What About the Post-COVID-19 Era?: Do Users Still Adopt FinTech Products?

Abstract

During the coronavirus 2019 (COVID-19) pandemic, many countries worldwide were encouraged to use FinTech products and warned people not to use cash to fight against the spread of the coronavirus. Despite the immense encouragement for citizens to conduct financial transactions by using FinTech services as an alternative to traditional banking transactions to reduce the cases of physical interaction between individuals and institutions, the level of adoption of these services is still below expectations in some countries even in the post-COVID-19 pandemic era, as in the case of Jordan. Therefore, the main purpose of the current study is to explore the antecedent factors that directly influence FinTech usage, which in turn affects continuance intention to use FinTech products in the post-COVID-19 era by integrating the Protection Motivation Theory (PMT) and Technology Acceptance Model (TAM) with other much-related factors. To achieve the above-mentioned purpose, a quantitative research method with an online questionnaire was used to collect and analyse data gathered from 361 users of FinTech products. Finally, the results revealed that most of the proposed hypotheses were accepted except hypothesis 4 was rejected. Nonetheless, perceived susceptibility of COVID-19 was found to be the most important factor contributing to the usage of FinTech products in the post-COVID-19 era.

Keywords:

• Digital Financial Services
• Digital Technologies
• Financial Technology
• FinTech Innovation
• Post-COVID-19 Era
• Continuance Usage

Authors contributions

All the manuscript parts were written by Manaf Al-Okaily.

Informed consent statement

Not Applicable.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This research received no external funding.

Notes on contributors

Manaf Al-Okaily

Manaf Al-Okaily serves as an associate professor of AIS at Jadara University, and he is one of the top 2% scientists in the world. Al-Okaily published over 80 articles in reputable journals (with H-Index: 30). On top of that, he has reviewed more than 200 articles in highly ranked journals.