Enhancing Perceived Value in Human-Computer Interaction: The Mediating Role of User Participation and the Moderating Role of Task Complexity

Abstract

The study investigates the interplay of human-computer interaction (HCI) quality, user participation, and perceived value in technology interactions. The authors aim to elucidate the mediating role of user participation and the moderating effect of task complexity. Using structural equation modeling, we analyzed a diverse dataset of user feedback. The measurement and structural models are employed to determine the structural paths and predictive capability of the proposed model. Our findings indicate that user participation significantly mediates the impact of HCI quality on perceived value. Further, task complexity moderates these relationships, highlighting its role in enhancing or attenuating the perceived value of digital experiences. These findings provide insights for HCI design, emphasizing the need for user-centered systems that adapt to task complexity. Enhancing perceived value in technology interactions is essential, impacting user satisfaction, loyalty, and ultimately, the success of digital services.

Keywords:

• Human-computer interaction
• user participation
• perceived value
• task complexity

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Hemingxi Zheng

Hemingxi Zheng has a PhD in Management, graduated from the City University of Macau and is currently a postdoctoral fellow at the Institute of Cultural Industries of Shenzhen University. Her research interests include user experience, cultural consumption, and cultural digitization.

Daibo Xiao

Daibo Xiao is an Associate Professor and Head of Department of Cultural Industry Management, Faculty of Humanities and Social Sciences, City University of Macau. His research interests include Cultural and Creative Industries, Cultural Consumption, and Cultural Enterprise Operation and Management.

Jianxin Zhou

Jianxin Zhou is a Professor and Director at Institute of Cultural Industry, Shenzhen University. His research interests include cultural heritage and cultural innovation.