Evaluating Digitalized Visualization Interfaces: Integrating Visual Design Elements and Analytic Hierarchy Process

Abstract

This study addresses a fundamental scientific issue in digital interface design: the quantification of visual elements to enhance interface efficiency and user satisfaction. We propose an innovative framework combining the Analytic Hierarchy Process with visual design principles to quantitatively define and optimize design elements. The core of our research is a quantitative assessment method for interface design, aiming to advance the scientific understanding and development of digital user experience. We anticipate this approach will reveal the interplay between functionality, aesthetics, and emotion, guiding the creation of more appealing and efficient interfaces. Our findings clarify the scientific issue of integrating aesthetics with functionality in digital interface design, offering a systematic solution. This not only aids designers and researchers in understanding and evaluating the impact of interface design but also lays a solid theoretical and methodological foundation for future studies, encouraging a deeper scientific comprehension of the integration of aesthetics and functionality in interface design and exploring its application in crafting more effective and enjoyable user experiences.

Keywords:

• Visualization evaluation
• visual design elements
• analytic hierarchy process
• user interface
• user experience

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Notes on contributors

Zhiping Liu

Zhiping Liu is a researcher with a Master’s degree from the Mechanical College of Shandong University, specializing in Industrial Design Engineering, Biomedical Engineering, Psychology, and Computer Science. He is open to collaboration opportunities.