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Research Article

AI in the Field of Healthcare: A New Paradigm Examining Facilitators and Biases Through SEM-ANN

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Received 11 Mar 2024, Accepted 28 Jun 2024, Published online: 22 Jul 2024
 

Abstract

The present investigation aims to examine the influence of various facilitators and biases on the behavioral intention (BI), which in turn lead to actual implementation of Artificial Intelligence (AI) in healthcare. Further to get a comprehensive viewpoint, the study attempts to observe the impact of actual implementation on perceived sustainable performance. Data for the current study were collected from 600 healthcare practitioners who use AI tools to treat patients. To analyze the linkages between exogenous and endogenous constructs Structural Equation Modeling (through AMOS software) was performed. The results indicated that out of eleven facilitators, eight significantly influenced BI to adopt AI. The findings for biases depicted that out of six biases three (Historical, Evaluation and Algorithmic) were supported. Furthermore, findings suggest that BI has a direct positive influence on actual implementation of AI which in turn positively contributes to perceived sustainable performance. The observations of this study could be helpful for practitioners and academicians. It may be used to determine which AI-supported approaches should be used for certain designs in the healthcare sector. Though this research provides valuable insights for healthcare professionals, yet it has certain limitations which may be used by researchers to build frameworks.

Consent to participate

Not applicable, since we have not carried out our research on involving humans and animals.

Consent to publish

Yes, we provide consent to publish our manuscript.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

The authors declare that no funds, grants, or other support were received during the preparation of this manuscript.

Notes on contributors

Urvashi Tandon

Urvashi Tandon is an Associate Professor at Chitkara University, Punjab, India. Her area of expertise in research are Technology adoption in healthcare.

Mohit Taneja

Mohit Taneja is an Assistant Professor, Chitkara University, Punjab, India. His area of expertise is entrepreneurship learning and its performance.

Amit Mittal

Amit Mittal is a Dean at Chitkara University, Punjab, India. His area of expertise in research is marketing and hospitality.

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